An Interview with ‘Social Media/Blogger of the Year’
At the end of October, Hammock Founder/CEO Rex Hammock was named 2009 Social Media/Blogger of the Year at a large downtown gala hosted by the Nashville Technology Council. The rest of us at Hammock were especially impressed that Rex’s “trophy” is a Gibson electric guitar and that only 10 organizations or individuals received one — two went to HCA and one to Nissan USA. However, it didn’t surprise us that Rex won — he’s been blogging since the Paleozoic Age and tweeting almost that long. (His Twitter account is @r if that gives you any idea.)

Rex with fellow nominees Kate O’Neill and Dave Delaney.

However, we think it probably surprised a few people who don’t know Rex that someone over 25 years old won a social media award. But then, most people don’t know that Rex’s approach to social media is not just about being up on the latest online fad. It’s about innovating new approaches to achieving measurable business objectives for our clients. To help you understand why the judges awarded Rex such an honor, we asked Editorial Director Jamie Roberts to interview him about the award — and social media in general.

We’ve been busy in the office today finding the perfect spot to showcase our newest trophy — the Gold Azbee award we won at last night’s American Society of Business Publication Editors awards banquet for MyBusiness, the magazine we publish for and with the National Federation of Independent Business.

When words like “elegant,” “inviting” and “grand” are used to describe us and our work, you know we have to tell you about it.

Hammock Inc. — and the publications we create for our clients — was recently awarded several APEX 2009 Awards, including a coveted Grand Award.
The Grand Award, Magazines and Journals category, was given for the January/February 2009 issue of American Spirit, the national magazine we publish for the Daughters of the American Revolution.

When it comes to social media, people are apt to turn an eye and an ear to Hammock for guidance. A big reason for that is RexBlog, the decade-old weblog of Founder/CEO Rex Hammock.

We knew RexBlog was influential, and we’ve always known that Rex lives out on the leading edge when it comes to technology and social media, but it really caught our attention when we saw Invesp Consulting had analyzed thousands of blogs that cover social media and ranked Rex’s #42 in their Top 100 Blogs in Social Media list, the “ultimate rank” as they call it.

But Rex’s name doesn’t appear in their rankings just this once. Oh no. He also made the following lists:

  • #5 on the Top Social Media blogs by the number of pages indexed by Google
  • #13 on the Top Social Media blogs by the number of pages posted on the blog
  • #27 on the Top Social Media blogs by the number of incoming links
  • #66 on the Top Social Media blogs by the unique monthly visitors
  • #81 on the Top Social Media blogs by RSS membership list

Way to go, Rex!

The crew at Hammock Inc. is an environmentally-friendly one. We recycle. We eat locally. We volunteer for organizations that take good care of our planet.
So when one of our vendors, partners or clients takes a step in the same direction, we just have to give them a pat on the back and a heartfelt thanks! Today, that “thank you” and “congratulations” go to Brown Printing Company of Waseca, Minn.!

The Custom Publishing Council’s fifth annual Pearl Awards ceremony took place Nov. 13 in New York City, honoring the best in “design, digital, editorial and strategic initiatives for B2B and consumer custom publications”. Bronze, silver and gold awards were presented to 53 companies from more than 600 entries. Two of those awards — one gold and one bronze — went to Hammock Inc.
DIGITAL | Best Use of Alternative Media or Multimedia Technology
Gold: National Small Business Summit Website, Hammock Inc. (NFIB)
EDITORIAL | Best Overall | Less Than 50,000
Bronze: American Spirit, Hammock, Inc. (DAR)
For a close-up look at how we developed the winning website, read this recent post on Custom Media Craft.
See a full list of winners and learn more about the Custom Publishing Council.

Pearl Award Finalists
Posted in Awards, by Bill Hudgins
October 31, 2008

Hammock Inc. recently received word from the Custom Publishing Council that work we have done for the National Federation of Independent Business and for the Daughters of the American Revolution made the finals in the CPC’s 2008 Pearl Awards. The winners will be announced Nov. 13 at a ceremony at the legendary Rainbow Room on the 65th floor of 30 Rockefeller Plaza in New York City.
The CPC didn’t specify which entries were in the running. However, our entries in the contest included work on a special NFIB Web site and a department in NFIB’s member magazine MyBusiness, and editorial and design creative for the DAR member magazine American Spirit.

We were delighted to have two websites we created receive “Standard of Excellence” recognition in this year’s WebAward competition. The Hammock.com site and the NFIB National Small Business Summit site both received this honor, announced last week by the Web Marketing Association, the WebAward sponsor.
The Web Marketing Association is a long-term player in recognizing excellence online — this year’s competition was the 12th annual. Sites are judged against other sites in their industry, on design, copy writing, innovation, content, interactivity, navigation and use of technology.
We’re proud of the honor!

Earlier this year, American Business Media launched a custom media microsite. We are members of ABM and Barbara Logan serves on the Custom Media Committee. The new microsite promotes the value of business-to-business custom media. Research, white papers and case studies are available to marketers interested in learning more about custom media and how it can benefit their organizations.
Check out the site today to see Hammock’s Custom Media Craft blog and our work with the Marines Corps League featured.

For the sixth consecutive year, American Spirit, the magazine we publish for the Daughters of the American Revolution, has been honored with a Grand Award of Excellence from the APEX Awards organization. The Award was made for the May/June 2007 issue. The same issue also collected two Awards of Excellence:

  • Design & Layout: “A Model Collection”
  • Feature Writing: “She-Merchants” by Gin Phillips, Contributing Writer

Two other Hammock-published magazines also earned Awards of Excellence.

  • Spreads: “A Day in the Life,: MyBusiness Magazine June/July 2007 (published for the National Federation of Independent Business)
  • Magazine & Journal Writing: MyBusiness August/September 2007
  • Covers: Semper Fi, the Magazine of the Marine Corps League January/February 2008
  • Photography: “Warriors Weekend,” Semper Fi January/February 2008 – Kevin Allen Photographer

American Spirit’s Grand Award was one of only six made in the “For Profit” magazine sub-category. This year the Apex Awards judges evaluated 4,479 entries including 837 in the Magazines & Journals category. A total of 120 APEX Grand Awards were presented in 11 major categories and 1,393 APEX Awards of Excellence were presented in 110 individual categories.