What coronavirus is teaching us

(April 27, 2020) We are continuing to work with many of our clients on crisis-response content. At the same time, we are helping them prepare for the opportunities to come.

Through this work, we've gleaned three important lessons we believe are worth sharing:

1. Focus on what matters most
Your customers or clients likely have two important questions: “How will you help me?” and “How can you help me get the best value for the lowest cost?” It’s critical to have a simple, succinct message that addresses those dual concerns.

2. Change the channel
Many of us have shifted gears at work. Are you sharing helpful, meaningful content with your audience and providing your sales support teams with helpful, valuable content so they can operate virtually?

3. Don’t go away
Your customers need you now more than ever. Don’t wait to talk to them. Be helpful, supportive and present.


We greatly value our relationship with each of our clients. We are committed to do all that we can to help them minimize the challenges of COVID-19. We are here to serve you — please let us know how we can help!

To reach us in many ways, click on the Contact Tab above.
For more lessons coronavirus is teaching us, click on the Idea Blog Tab above.

Hammock Customer Media

Our experience in developing and managing digital media dates back to before the earliest days of the web. Our print magazines are read by millions each year and our video helps organizations tell their stories on screens of every size.

Hammock Healthcare Media

Engaging and activating healthcare consumers and providers are unique challenges. Hammock's healthcare team works with clients who need a partner with the understanding and experience in this complex and ever-changing marketplace.

The types of customer media and marketing content we create for clients

Print Magazines and Newsletters

Ebooks and Whitepapers

Digital Content: Blogs, Wikis, Infographics

Research and Strategy

Video

Sales Presentation Systems

Event Media, Sponsorship and Event Sales

Social Media

Big Ideas in Small ePackages

The Hammock Idea Ebook Series is a companion to our popular twice monthly e-newsletters for marketers and business leaders: Hammock Idea Email and Healthcare Idea Email. Click on a cover to download a copy.

Collaboration

During the last 25 years, we've been fortunate to work closely with, and learn from, the marketers and communications experts who have been our clients. Here are several of the companies, associations and healthcare organizations we've served.