Transaction strengthens Hammock’s strategic focus on delivering innovative content marketing solutions for industry-leading clients

Nashville, TN (April 27, 2022) – Hammock Inc, a leading provider of content marketing solutions for businesses and association organizations across the U.S., announced today the completion of its management buyout.

The buyout was led by John Lavey, who has been employed at Hammock since 1996, most recently as president and chief operating officer. Exiting founder and CEO Rex Hammock formed the company in 1991. The transaction represents the culmination of an ownership and management succession plan that was developed over many years.

The new ownership structure will completely align the executive management team’s strategic vision with the market’s need for effective and innovative content market solutions leveraged across a rapidly evolving media landscape.

“Rex Hammock started this business 31 years ago and was a pioneer in the U.S. at building out what we know today as content marketing,” Lavey said. “Rex saw the opportunity for brands to go direct to customers, initially with print magazines, and today, with a whole host of digital media assets, to build loyalty, support branding and drive leads.

“Hammock has become a unique publishing platform that delivers valuable solutions to a marquee client base. Now, with 100% ownership by a committed management team, Hammock has a renewed energy to continue developing the most effective and powerful content marketing solutions to help our clients succeed and grow.”

Hammock is investing in new talent acquisition to provide clients with the latest needs in media creation and the measurement of ROI around investments in content marketing.
Terms of the transaction were not disclosed.

John Lavey and management were represented in the transaction by Silvermark Partners LLC as financial advisor and Hughey Business Law, PLLC as counsel. Rex Hammock was represented by Wood Stabell Law Group, PLLC as counsel.




By Jeff Walter, Editor and Writer

For most of us, 2020 has been an extraordinarily challenging year—but especially for those serving in the healthcare professions. So we at Hammock recently sponsored a “Thank You, Healthcare Heroes” giveaway, asking clients, colleagues and friends to nominate someone working on the front lines of the COVID-19 pandemic to receive a free hammock.

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We’ve all heard about the importance of nonverbal communication, with some experts claiming that as much as 93% of communication is nonverbal in nature.

This idea of merging nonverbal communication with an excellent experience became real for me more than 20 years ago when I was selling shoes at Nordstrom to pay for college. The job required sharp attention to detail: thinking through how to approach a customer, thoughtfully suggesting shoes for them, and following through on their needs and wants. The experience went well beyond talking about a shoe—every interaction with the customer sent a message, positive or negative, to them.

There’s one thing all midterm election voters can agree on: We’re glad it’s over. But whenever there’s a massive investment in marketing and advertising a product (or, in this case, a candidate), those of us who are healthcare marketers need to pause and ask, “Is there a lesson we can learn here?”

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Funny thing, he was right.


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