By Jeff Walter, Editor and Writer

For most of us, 2020 has been an extraordinarily challenging year—but especially for those serving in the healthcare professions. So we at Hammock recently sponsored a “Thank You, Healthcare Heroes” giveaway, asking clients, colleagues and friends to nominate someone working on the front lines of the COVID-19 pandemic to receive a free hammock.

It was just a small but symbolic way for us to honor a group of people who selflessly put their lives on the line every day to provide essential care for their community, and who well deserve a rest. We selected three winners whose stories particularly inspired us.

By Chris Edwards

We’ve all heard about the importance of nonverbal communication, with some experts claiming that as much as 93% of communication is nonverbal in nature.

This idea of merging nonverbal communication with an excellent experience became real for me more than 20 years ago when I was selling shoes at Nordstrom to pay for college. The job required sharp attention to detail: thinking through how to approach a customer, thoughtfully suggesting shoes for them, and following through on their needs and wants. The experience went well beyond talking about a shoe—every interaction with the customer sent a message, positive or negative, to them.

There’s one thing all midterm election voters can agree on: We’re glad it’s over. But whenever there’s a massive investment in marketing and advertising a product (or, in this case, a candidate), those of us who are healthcare marketers need to pause and ask, “Is there a lesson we can learn here?”

During the hectic fourth quarter of each year, we help companies and organizations with those must-do content and media projects they need to deliver by year’s end. For the last 25 years, we’ve developed processes and resources that enable us to complete major projects by January 1 if we begin by November 1. Here’s how.

There’s only one expert who can determine success of the media and content you create for your customers and prospects.

That expert is not found in your C-suite or the departments that oversee marketing, communications, sales or technology. Nor is that expert a consultant, agency, thought leader, keynote speaker, guru or sender of Idea emails.

“All businesses are media businesses.”

That axiom sure sounds believable in 2017. Being a media company means you have the ability to create and distribute your message directly to any audience, without having to pay a toll to intermediaries.

In an Idea Email sent in 2013, we suggested that a möobius strip, or infinity loop, is the best graphical representation of the customer journey, or the “customer life cycle.” We like the möobius metaphor because it demonstrates there are two distinct states of being a customer:

By Rex Hammock
Founder and CEO

About 20 years ago, a Hammock editor made a witty observation that instantly became one of our company’s long-running inside jokes. During a conversation about some wonkish technology trend, the staffer said with a great deal of faux seriousness, “I know I’m going out on a limb here, but I predict that computers will keep getting smaller, and the internet will keep getting faster.” In many subsequent tech discussions, we ask that “futurist,” now the company’s president and COO, to remind us of his tongue-in-cheek prediction.

Funny thing, he was right.

 

In two days, leadership of the world’s most powerful economy and military will transition from one president to another. Since the Civil War, this tradition of transition has been marked by peacefulness, but not always without acrimony. We have changed presidencies in the midst of great philosophical differences, world wars, economic crises and disagreements over the direction and policies of the nation.

 

In its “5 Questions Marketers Should Ask in 2017,” Google challenges marketers to ask themselves, “Do I have a portfolio of customer media and marketing content assets that appeal to both the immediate and longer-term needs of my customers?”