By Rex Hammock, CEO

As of this morning, September 24, 2020, Wikipedia contained 6,163,272 articles in English.

Sometime today, perhaps more than once, I will refer to one of those Wikipedia articles—and to other online resources that help me fill in the blanks of my knowledge.

 

By Rex Hammock, CEO

(This Idea Email is part of a new series of “explainers” that will answer some of the questions we often receive about various forms of content used by marketers to create opportunities, solve challenges, build long-term relationships and provide a myriad of other solutions. A version of this Idea Email was published on October 12, 2010.)

Since the earliest days of using the term “content marketing,” there has been confusion and debate over what the phrase means. In an article for the Content Marketing Institute, author Michael Brenner explains that one reason for the confusion is that “using content for marketing” and “creating content” mean different things.

 

By Rex Hammock, CEO

(Note: Over the past few years, IBM has purchased the digital assets of The Weather Channel, the network you see on cable. IBM now also owns what you see on the internet: Weather.com and WeatherUnderground.com.)

Where most companies have limited their vision of content to marketing activities, IBM has viewed content as both a marketing activity and a unique and vital source of data that it can use in commercial services related to the military, science and a wide array of lifesaving knowledge.

 

By Rex Hammock, CEO

I’ve spent the past 40 years learning things I didn’t realize I was learning.

Such lessons tend to be the big thing and important later, and they often occur at times of crisis or challenge.

I’ve learned—without realizing it at the time—that being in the middle of such an event can teach me far more than webinars or conferences.

 

By Rex Hammock, CEO

Why do some people believe that wearing a mask during a global pandemic is ineffective? (Before you read on, let me disclose that I’m a mask-wearer who follows the recommendations of the Centers of Disease Control and Prevention (CDC).) Why doesn’t a mountain of scientific evidence convince people that smoking is harmful? Why do recommendations from the American Heart Association about weekly exercise not faze people, or why do guidelines from the CDC not convince parents of the necessity of vaccinations? Why do people still text while driving?

The answer to each of these questions is confirmation bias, which is the tendency to pay more attention to evidence that supports what you already believe. It’s a well-documented and common human failing that causes “rational people to buy into conspiracy theories.”

 

By Rex Hammock, CEO

I would never choose to live through another global pandemic, and I long for this one to end.

However, such times of crisis, challenge and disaster can force us to accept positive changes that we have long delayed or denied.

 

By Rex Hammock, CEO

According to the internet, much of the way we live and work will never be the same because of the coronavirus. Here’s what I mean:

 

By Rex Hammock, CEO

Last week, I read a statement from the Think With Google team challenging marketers to use this moment in time to start a movement.

 

By Rex Hammock, CEO

One day, when we are looking back at how the coronavirus pandemic changed marketing, high on the list will be digital video—the streaming kind, the ubiquitous kind, the on-demand kind, the face-to-face kind, the always-recording kind.

Though digital video has been around for three decades, it has still been a mystery to marketers in many ways. But we’ve finally discovered that video isn’t one thing, it’s everything.

 

By Rex Hammock, CEO

Today is May 21, 2020, and, in my opinion, it’s an amazing day.

Today marks 70 days since the 2020 SEC Men’s Basketball Tournament was canceled because of COVID-19. The next day, President Trump declared a national emergency and life as we knew it changed.

Rarely, if ever, does a global event touch all our lives so intimately, threatening our public and personal lives simultaneously but in equally unique and distinct ways.