Rex Hammock, our company’s founder and CEO for 30 years, passed away last Wednesday, Feb. 12, 2025. Family and friends will celebrate Rex’s life Friday, Feb. 21, 2025, at 2:30 p.m. at Westminster Presbyterian Church in Nashville. Over the past few days, many Hammock Inc. team members, clients, alums, and friends have shared special memories […]

Tech companies excel at showcasing product features and benefits. However, many fall short in clearly communicating how they implement or install their solution. How well are you communicating the thing that your customer needs to know?

When it comes to B2B content marketing, every dollar you spend must have a clear purpose. Your investment isn’t just about creating content for content’s sake—it’s about engaging customers, aligning with other marketing efforts and propelling your brand.

Here are five tips to supercharge your event attendance with content that works.

While retainers in the old days may have implied money that wasn’t accountable, there is an increased need today for balancing the delivery of assets with the guidance and expertise (and outside perspective) that come from working with a content agency, not just buying a certain amount of content.

The ongoing creation of new content will always be critical, of course, but the “evergreen” approach can supplement and round out what you do.

Your SMEs’ wisdom is a resource you can tap to produce compelling content that shines a bright light on your brand. When you share what you know, others can draw useful lessons from it that will increase your long-term value to them and help you nurture lasting relationships.

Today’s most successful healthcare marketers realize the importance of engaging with consumers across a range of media and platforms. The methods of reaching your target audience are practically as limitless as your imagination. Outsourcing and partnerships can be valuable allies in providing the best care.

Changing marketing operations structures are the new reality. We share 5 principles that can guide your approach and help you succeed.

If you are focused on establishing yourself as a thought leader in your part of the healthcare industry, or providing helpful content to your customers, consider the golden opportunity provided by data-supported insights.