Healthcare Idea Email: Beware of Conventional Wisdom, Commodity Insights

Real information, when passed down and shared widely and inaccurately, becomes conventional wisdom. Are you playing a game of telephone with your content?

Q&A With Jeff Walter, Editor Extraordinaire

Jeff Walter is the newest member of the Hammock editorial team, joining in March 2020—shortly after we started working from home because of the COVID-19 pandemic. Although he has been part of our team for more than a year, none of us have worked in the office with him! Before finding his home at Hammock, […]

Idea Email: The Future of Print, According to Mr. Magazine

There is nothing like print media, nor will there ever be.

Healthcare Idea Email: Leveraging Events for Content After the Booths Come Down

Healthcare organizations’ returning to in-person events and conferences is a welcome sight. We have held the opinion that there is a lot you can do virtually, but nothing replaces being with one another for sharing knowledge, building relationships and developing business.

Idea Email: A ‘Gold’ Marketing Lesson From John Prine’s Family

We often talk about the various forms content marketing can take. Now, we share a “gold” marketing lesson from John Prine’s family.

Healthcare Idea Email: Healthcare and the Value of Knowing What You Don’t Know vs. Not Knowing

Do you know what you don’t know about how to maximize your healthcare business with content marketing?

Idea Email: How the Pandemic Has Changed Marketing

How has the pandemic changed marketing? Marketers—especially content marketers—are having to adjust their relationship to customers.

Healthcare Idea Email: Why Do You Buy? Why Should You Stay?

The right outside partner’s access to domain expertise is valuable for helping you hone your message.

Idea Email: How (and Why) to Preserve Your Company’s Story

Now is time to preserve the history and resilience of any event through which you are living and working or witnessing.

Idea Email: Just Listen

Be open-minded and avid miners of what you see and hear. It’s amazing what you’ll see when you listen more—and what you’ll hear when you look more.

Healthcare Idea Email: Helping Healthcare Customers Navigate Their Journey With Content, Platforms

Is your approach helping or preventing customers from navigating their healthcare journey?

Idea Email: How Google and Small Businesses Used the Pandemic to Grow

The past year’s pandemic has been both a challenge and an opportunity for small businesses—and large businesses. While stories of business failure seem never-ending, there also have been inspiring stories of businesses pivoting to success.

Healthcare Idea Email: Healthcare Customer Experiences Blow Warm and Cold

Is your consumer-facing experience—including all the marketing along the way—warm, or is it cold?

Idea Email: What Is the Difference Between an Explanation and a Story?

Stories and explanations play different roles in enabling us to communicate effectively with one another.

Healthcare Idea Email: Think About Content to Help Employees Learn Products, Processes and Culture

Some of the most crucial content being generated by healthcare companies right now is learning content.

Idea Email: Creating Customer Community

Understanding the passions that people have is often the foundation for great relationships.

Healthcare Idea Email: Content Marketing Should Sustain and Nurture Customer Journey

Content marketing should sustain and nurture all the steps along your customer’s journey.

Idea Email: Zoomed?

Conventions and major shows have reasons and business models for existing beyond for exhibitors to hand out handbills. Conventions are often the central marketplace of an industry. 

Healthcare Idea Email: Cracking the (QR) Code for Successful Customer Engagement

QR codes make print a particularly viable part of your marketing mix when addressing particular parts of the customer journey. When you combine the ease of the camera phone functionality and customer embrace of the experience, the result is a powerful new tool for you to consider. 

Idea Email: What Are Facebook and Apple Fighting Over?

Apple believes that users should know what companies plan to do with your data and information before you share it, and Facebook sees it as a free platform that you pay for by allowing the provider of the platform to track your data and usage and show you ads. For a marketer or user, it is important to understand—even if it seems too complex or even too simple.