By Rex Hammock

The ideas and practices that encompass what is today called content marketing have been used since the advent of mass media and the industrial revolution. However, the development of digital media has spurred the marketing and communication industry to reboot the labels, definitions and roles of content tools and strategies.

By John Lavey | Hammock President and COO

How often have we found ourselves sitting in waiting rooms for hours on end for the privilege of spending our own money? Then, after we’ve checked in, we may sit in another cold room in a backless paper gown never knowing what’s going on or what’s taking so long. And if we raise our hand and ask a question, we’re seen as the crazy one. Most of us just accept—and expect—this reality.

By Rex Hammock

This issue marks the fifth anniversary of the day we sent the first Idea Email. Here are some of the major themes distilled from our 125 biweekly missives.

By John Lavey | Hammock President and COO

Yesterday at emids’ Healthcare Summit—one of the few healthcare conferences to successfully deliver thought leadership, in my opinion—a few panelists started to get real about the idea of consumerism in healthcare. My takeaway? Marketers should be a lot less focused on patients and consumers and think more about how to solve problems for people.


The simple, solitary act of laying a wreath at the foot of a fallen soldier’s grave or at the base of a monument to veterans will soon be replicated from coast to coast on November 11, Veterans Day. Better understanding this symbolic gesture was the focus of “Wreaths of Remembrance,” a feature by Hammock’s Emily McMackin for the November/December 2017 issue of
American Spirit. Hammock proudly partners with the Daughters of the American Revolution (DAR) to publish American Spirit magazine and Daughters newsletter.

The following personal recollection about wreath-laying ceremonies was written by Jennifer Minus, National Chair of the DAR Magazine and U.S. Army Retired. This guest post first appeared on the Today’s DAR blog

As I read the November/December 2017 American Spirit article chronicling wreath-laying ceremonies, I was struck by how often these ceremonies have figured in my own personal DAR story. I attended my first DAR wreath-laying  when I was a Cadet at the U.S. Military Academy at West Point, and I represented the Margaret Corbin Forum (a Cadet Club) in the annual Memorial Service and Wreath-laying at the West Point Cemetery.

By Rex Hammock, CEO

I’ve spent almost 30 years helping marketers use media and content to build long-term relationships with their customers or members. Over the course of three decades, I’ve learned that what marketers do in the final 60 days of the year can often determine their success for the following year. 

By John Lavey | Hammock President and COO

Many healthcare marketers are trying to complete projects left on their plates for 2017, while others are trying to set the table for next year. With just two months left on the calendar, it’s prime time to launch critical projects now that will pay off dividends in the new year.

Last week we showed you five amazing photo finishes—to inspire you to meet your year-end content marketing deadlines with style and flair—and show you how collaborating with Hammock can help you cross the finish line in an award-winning fashion.

Today’s inspiration comes from the realm of basketball—the buzzer beater. You probably have a favorite—that last-second dunk or half-court shot drained right as the shot clock expires and the buzzer sounds. It’s that fraction of a second when a long-shot contender knocks off a No. 1 seed and grabs the championship. A “buzzer-beating” finish is pure excitement—but it takes a smart, talented, hard-working team to set up those winning shots.

As part of our countdown to year-end projects, we thought we’d share a few of the ways we have been able to speed up our processes in ways that can help our clients meet their important goals and deadlines.

By Rex Hammock, CEO

Glancing around our offices today, I see people working on projects ranging from the development of a historical documentary about a national association to a monthly customized print newsletter for a network of 60+ wellness programs. Others are working on an Ebook series supported by a social media strategy, while yet another is working on the popular website we created and maintain, SmallBusiness.com. And still others are putting the finishing touches on the next issue of an award-winning national magazine we’ve published for a client for the past 15 years.