How Well Are You Telling Your Story?

Customers love a good story, especially one that makes them feel good about the product or service they are buying. Blog posts, videos and other digital content that captures why you do what you do can help you share your story.

Plan for Success

Failure to plan is planning to fail. With only a handful of weeks left in the year, now is the time to start thinking about your content plans and goals for 2023. Consider these four questions.

Don’t Put Your Foot in Your Mouth

How can you avoid putting your foot in your mouth in your email marketing campaigns? The right checks and balances in place can help your company avoid email marketing mistakes.

Awareness, Acquisition and Best Practices for Healthcare Marketing

Most healthcare companies, small or large, are hard at work on marketing to customers, whether those are consumers or B2B customers. But are they raising awareness or acquiring customers? Are they better at one than the other, or are they doing both equally well?

Use Explainer Videos to Simply Describe What You Do

What type of content can simply describe what you do? Explainer videos can go a long way toward making it easier to understand the value of your offering.

Write for People, Not for Search Engines

Search engine optimization (SEO) is crucial but it shouldn’t take precedence over the customer experience. What distinguishes helpful content from unhelpful content? It’s a matter of whether it was created primarily for people (and by people) or for search engines.

Support Healthcare Customer Journey With Engaging Digital Content 

Healthcare can’t afford to drop its attention to customers and a digital-first mindset is the ticket to a positive consumer experience. Organizations should focus their attention on creating trustworthy content.

The Best Kind of Marketing Is Teaching

Sometimes the most helpful kind of content is educating your customers and creating resources that they can use to do their jobs more effectively. We share three ideas to help educate your audience to be better at their jobs.

Turning Success Stories Into Compelling Case Studies

Every healthcare organization has stories to tell, and case studies based on success stories can be a powerful form of content marketing. We share four essential lessons about what makes a great case study.

Hammock Celebrates 2022 APEX Award Winners

Storytelling content is a critical part of every stakeholder journey, not just your customer journeys. Think about how you can help your prospective employees at each stage of their search. Video can help.