What Are You Talking About When You Are Talking About Engagement? Plan for Success
True engagement requires addressing health equity issues throughout your entire organization—not just in your marketing communications. Healthcare organizations must first address equity to truly engage patients.
There’s Still Value to Creating Content Without a Call to Action
One thing worth evaluating in your marketing is the degree to which you expect content to drive leads, and to what extent you view its role as brand support. While some companies rightfully invest in both, others are more confused in what they expect.
How Well Are You Telling Your Story?
Customers love a good story, especially one that makes them feel good about the product or service they are buying. Blog posts, videos and other digital content that captures why you do what you do can help you share your story.
Plan for Success
Failure to plan is planning to fail. With only a handful of weeks left in the year, now is the time to start thinking about your content plans and goals for 2023. Consider these four questions.
Don’t Put Your Foot in Your Mouth
How can you avoid putting your foot in your mouth in your email marketing campaigns? The right checks and balances in place can help your company avoid email marketing mistakes.
Awareness, Acquisition and Best Practices for Healthcare Marketing
Most healthcare companies, small or large, are hard at work on marketing to customers, whether those are consumers or B2B customers. But are they raising awareness or acquiring customers? Are they better at one than the other, or are they doing both equally well?
Use Explainer Videos to Simply Describe What You Do
What type of content can simply describe what you do? Explainer videos can go a long way toward making it easier to understand the value of your offering.
Write for People, Not for Search Engines
Search engine optimization (SEO) is crucial but it shouldn’t take precedence over the customer experience. What distinguishes helpful content from unhelpful content? It’s a matter of whether it was created primarily for people (and by people) or for search engines.
Support Healthcare Customer Journey With Engaging Digital Content
Healthcare can’t afford to drop its attention to customers and a digital-first mindset is the ticket to a positive consumer experience. Organizations should focus their attention on creating trustworthy content.
The Best Kind of Marketing Is Teaching
Sometimes the most helpful kind of content is educating your customers and creating resources that they can use to do their jobs more effectively. We share three ideas to help educate your audience to be better at their jobs.