The Best Kind of Marketing Is Teaching

Sometimes the most helpful kind of content is educating your customers and creating resources that they can use to do their jobs more effectively. We share three ideas to help educate your audience to be better at their jobs.

Turning Success Stories Into Compelling Case Studies

Every healthcare organization has stories to tell, and case studies based on success stories can be a powerful form of content marketing. We share four essential lessons about what makes a great case study.

Hammock Celebrates 2022 APEX Award Winners

Storytelling content is a critical part of every stakeholder journey, not just your customer journeys. Think about how you can help your prospective employees at each stage of their search. Video can help.

Video Is Effective, Dynamic Tool for Engaging Prospective Employees

Storytelling content is a critical part of every stakeholder journey, not just your customer journeys. Think about how you can help your prospective employees at each stage of their search. Video can help.

Schedule Storytelling Success With a Content Calendar

Being able to provide timely, consistent, relevant and highly engaging content requires planning, a structured slate of content and an accompanying schedule. A content calendar is part of the value we provide clients to help share great stories and stay on track.

Find Ways to Upcycle Your Content

Repurposing your content has a number of benefits like reaching new audiences, boosting traffic and building credibility.

Continuing Our Founder’s Rich Legacy

On April 6, our founder Rex Hammock announced his retirement. Megan Hamby, editorial director, shares how Hammock Inc. will continue to honor his legacy in the way we approach content marketing and deliver high-value service to our clients.

Hammock Inc. Announces Successful Completion of Management Buyout

Transaction strengthens Hammock’s strategic focus on delivering innovative content marketing solutions for industry-leading clients

Healthcare Idea Email: Plus ça change …

Change is constant, but basic issues facing healthcare marketers seem to stay the same. Having a plan to address these challenges could be the difference between staying in the game and getting outmaneuvered by the competition.

Healthcare Idea Email: Collaborative Tools Boost the Engagement of Your Healthcare Content Marketing

If you want to be a truly consultative seller, then supporting your efforts with collaborative content marketing tools is something you should consider. It supports our highest aspirations: content that works!