By Rex Hammock, CEO

Today is May 21, 2020, and, in my opinion, it’s an amazing day.

Today marks 70 days since the 2020 SEC Men’s Basketball Tournament was canceled because of COVID-19. The next day, President Trump declared a national emergency and life as we knew it changed.

Rarely, if ever, does a global event touch all our lives so intimately, threatening our public and personal lives simultaneously but in equally unique and distinct ways.


By: John Lavey | Hammock President/COO

One of the big issues in healthcare “getting back to a new normal” is the resumption of elective procedures. On March 19, the Centers for Medicare and Medicaid Services (CMS) issued a recommendation to postpone most elective procedures. In effect, the spigot for a hospital’s revenue has been turned off for two months.

From an economic point of view, elective procedures are the lifeblood of a healthcare system’s revenue stream and profitability, and the loss of elective procedures is gashing hospitals’ margins.

By Rex Hammock, CEO

Two months ago.

During the night and early morning of March 2-3, tornadoes ripped through Middle Tennessee, killing 25 people and injuring more than 300. More than 70,000 homes lost power in the storm.

Two days later, on March 5, the first case of COVID-19 was confirmed in Tennessee. A week later, on March 12, the NHL suspended its season indefinitely, and then permanently. The SEC men’s basketball tournament, scheduled to take place in Nashville, also was canceled. On March 13, President Trump declared a national emergency. As the number of confirmed cases of COVID-19 started to climb, businesses started to close.


By: John Lavey | Hammock President/COO

In uncertain times, you work in a certain way.

So said Vanderbilt baseball coach Tim Corbin on a Zoom chat from his empty office earlier this week. Corbin’s two NCAA baseball national championships with Vanderbilt could pigeonhole him as a school and sports legend, but anyone who has heard him speak knows his leadership style and wisdom transcend sports.

By Rex Hammock, CEO

“What is the most powerful form of marketing?”

It’s these three simple words: “Help, not hype.”

We’ve written about it before, but it never fails to amaze us. When disaster strikes, people want to help in any way they can.

By: John Lavey | Hammock President/COO

Our company chat thread is the one consistent “place,” outside our couple-of-times-a-week Zoom meetings, where we spend our time together during quarantine. When I asked for input on that thread about this week’s Healthcare Idea Email, I got a bunch of great articles from my colleagues. Those pieces, combined with some client discussions this week, had a common denominator:

It’s about time.

Idea Email: Recovery
Posted in Idea Email, by Rex Hammock
April 10, 2020


By Rex Hammock, CEO

Last week, the Hammock Healthcare Idea Email included insights from an article in the Harvard Business Review based on early data from China and how companies there are successfully moving through the pandemic. It is both insightful as a business story and as a study of how critical communication and content is in the “five stages” of pivoting to recovery.

By: John Lavey | Hammock President/COO

On Sunday, March 29, President Trump extended social distancing guidelines until the end of April. Two days later, he warned of a “painful two weeks ahead.” The number of confirmed COVID-19 cases continues to rise rapidly, and our healthcare system and nation are heading into a critical few weeks where the death toll is estimated to soar. 

We’re in awe of the frontline healthcare workers who are making sacrifices to care for the critically ill, especially as there continue to be shortages of personal protective equipment and ventilators that are needed to treat the most acute cases. We see you, and we thank you. 

By Rex Hammock, CEO

Many years ago, Hammock Inc. published a corporate magazine for a fast-growing company with more than 30,000 employees. Because much of the company’s growth came from acquisitions, it was a challenge for employees to keep up with all the things the corporation was becoming.

Inspired by National Geographic‘s issue-long photo feature, “A Day in the Life of America,” we suggested creating a corporate version. We told the company’s story through hundreds of photographs in locations across the country—all taken on the same day.

By: Megan Hamby, Healthcare Editor and Writer

We know this is an unprecedented time in healthcare. As more Americans are diagnosed with COVID-19, the healthcare system grows even more overwhelmed. Many of you—whether you’re a nurse, physician, marketing director, social worker, therapist or vendor—are working long hours. Dozens of healthcare workers have fallen ill with COVID-19, and more have been quarantined after exposure.