Healthcare Idea Email: Healthcare Customer Experiences Blow Warm and Cold

Is your consumer-facing experience—including all the marketing along the way—warm, or is it cold?

Idea Email: What Is the Difference Between an Explanation and a Story?

Stories and explanations play different roles in enabling us to communicate effectively with one another.

Healthcare Idea Email: Think About Content to Help Employees Learn Products, Processes and Culture

Some of the most crucial content being generated by healthcare companies right now is learning content.

Idea Email: Creating Customer Community

Understanding the passions that people have is often the foundation for great relationships.

Healthcare Idea Email: Content Marketing Should Sustain and Nurture Customer Journey

Content marketing should sustain and nurture all the steps along your customer’s journey.

Idea Email: Zoomed?

Conventions and major shows have reasons and business models for existing beyond for exhibitors to hand out handbills. Conventions are often the central marketplace of an industry. 

Healthcare Idea Email: Cracking the (QR) Code for Successful Customer Engagement

QR codes make print a particularly viable part of your marketing mix when addressing particular parts of the customer journey. When you combine the ease of the camera phone functionality and customer embrace of the experience, the result is a powerful new tool for you to consider. 

Idea Email: What Are Facebook and Apple Fighting Over?

Apple believes that users should know what companies plan to do with your data and information before you share it, and Facebook sees it as a free platform that you pay for by allowing the provider of the platform to track your data and usage and show you ads. For a marketer or user, it is important to understand—even if it seems too complex or even too simple.

Healthcare Idea Email: Falling in Love With the Problems We Face

How do you keep track of the problems that face us as healthcare marketers? We usually start by thinking about the problems faced by our clients or our own company and regularly turn to these sources that follow the problem of healthcare.

Idea Email: Technology and Content Lessons Learned in the Era of the Coronavirus

The past year has taught us new lessons we will carry for years. Sad lessons. Inspiring lessons. Lessons that will change us all in positive ways.

Healthcare Idea Email: Wisdom Is in Short Supply, But It’s What Marketers Need in This Moment

The world of healthcare marketing is particularly complex, and a partner with wisdom might be what you need to solve the challenges you face

Healthcare Idea Email: Healthcare Is Hard, Predictions Are Tricky

Part of the media marketing movement it that marketers want to try it—as if it is something new. They want to go direct to customers using an array of branded media. But for us, media that goes directly from marketer to consumer has been what we have done for 30 years and, to this day, is still what we do.

And for us, media that goes directly from marketer to consumer has been what we have done for 30 years and, to this day, is still what we do.

Healthcare Idea Email: Using Content Across the Customer Journey Is Critical to 2021 Success

How do you define content marketing? Is your approach broad enough, and aligned enough, to make you effective across the entire customer journey? There are lots of marketing firms, but only a few that are focused on content marketing across the customer journey, focused first on getting that customer journey flowing freely, and whatever media are best suited to do the job at that point on the loop.

Idea Email: That’s What Content Means

Part of the media marketing movement it that marketers want to try it—as if it is something new. They want to go direct to customers using an array of branded media. But for us, media that goes directly from marketer to consumer has been what we have done for 30 years and, to this day, is still what we do.

And for us, media that goes directly from marketer to consumer has been what we have done for 30 years and, to this day, is still what we do.

The Most Powerful Word in Marketing

Gratitude is now the necessary mortar for cementing relationships in which buyer and seller are bound by mutual trust and respect. And “thanks” is the most powerful word in marketing.

Healthcare Idea Email: What The Great Recession Can Teach Marketers About the Present Moment

What can the Great Recession teach marketers about the present? We don’t have the benefit of hindsight yet, but we can be sure that these marketing forces will endure past the present moment.

Idea Email: The Goal of Content Marketing Is More Than Just Content

Having an abundance of something is not the same as having the benefit from it. Content marketing is all about a deep understanding of the needs, goals and potential of our clients’ audience—not just the creation of their media.

Healthcare Idea Email: Map a Better Experience to Confront Difficult Conversations

So how can we map a better experience, like talking to customers about COVID-19 when the audience doesn’t even want to think about COVID and can’t even agree on what is happening? Here might be how we would think about the three jobs that need to be done.

Idea Email: The Medium Is as Important as the Message

One of the most challenging and rewarding things about using content tools in marketing is learning when to use new tools, as well as learning how an old tool can work in new situations.

Healthcare Idea Email: Healthcare Heroes Deserve Our Gratitude—and a Hammock

For most of us, 2020 has been an extraordinarily challenging year—but especially for those serving in the healthcare professions. So we at Hammock recently sponsored a “Thank You, Healthcare Heroes” giveaway, asking clients, colleagues and friends to nominate someone working on the front lines of the COVID-19 pandemic to receive a free hammock.

It was just a small but symbolic way for us to honor a group of people who selflessly put their lives on the line every day to provide essential care for their community, and who well deserve a rest. We selected three winners whose stories particularly inspired us.