By: John Lavey | Hammock President/COO

On Sunday, March 29, President Trump extended social distancing guidelines until the end of April. Two days later, he warned of a “painful two weeks ahead.” The number of confirmed COVID-19 cases continues to rise rapidly, and our healthcare system and nation are heading into a critical few weeks where the death toll is estimated to soar. 

We’re in awe of the frontline healthcare workers who are making sacrifices to care for the critically ill, especially as there continue to be shortages of personal protective equipment and ventilators that are needed to treat the most acute cases. We see you, and we thank you. 

By Rex Hammock, CEO

Many years ago, Hammock Inc. published a corporate magazine for a fast-growing company with more than 30,000 employees. Because much of the company’s growth came from acquisitions, it was a challenge for employees to keep up with all the things the corporation was becoming.

Inspired by National Geographic‘s issue-long photo feature, “A Day in the Life of America,” we suggested creating a corporate version. We told the company’s story through hundreds of photographs in locations across the country—all taken on the same day.

By: Megan Hamby, Healthcare Editor and Writer

We know this is an unprecedented time in healthcare. As more Americans are diagnosed with COVID-19, the healthcare system grows even more overwhelmed. Many of you—whether you’re a nurse, physician, marketing director, social worker, therapist or vendor—are working long hours. Dozens of healthcare workers have fallen ill with COVID-19, and more have been quarantined after exposure.

 

We know that the coronavirus (COVID-19) continues to be at the top of mind for many of our clients—just as it is for all of us here at Hammock Inc.

We are committed to maintaining a safe and healthy workplace for our employees. Therefore, we’ve created a culture and designed workflows that enable us to work remotely and continue our service to clients—uninterrupted.

Starting on Monday, March 16, 2020, Hammock employees will be working remotely. We have the systems and platforms in place to ensure that we can communicate effectively with one another—and with you. We’re committed to keeping all work on schedule.

This is an unprecedented time, and we plan to evaluate the situation on a week-to-week basis. We are closely monitoring local and national news, and we’re following the guidance of government and health officials. Because we partner with so many healthcare clients, we are particularly aware of our responsibility in slowing the spread of the coronavirus and practicing responsible social distancing.

We greatly value our relationship with you, and we are committed to do anything we can to help you minimize the challenges of COVID-19.

We are here to help you—no matter where “here” may be in the coming days.

Wishing you safety and good health,

 

 

 

 

 

John Lavey
Hammock President/COO

P.S. In addition to emailing or phoning your contacts at Hammock, please feel free to contact me at 615-293-7004 if you have any questions.

By Rex Hammock, CEO

Look at the screen you are using to read these words. Never before has such technology, ingenuity and creativity made it possible to spread your message to more people.

But, in reality, the most powerful forms of communication are not powered by technology—they are powered by the stories told through technology. Marketplaces are powered by two people looking at one another, face to face. Marketplaces are created when those two people grow into communities, conferences and forums.

By: John Lavey | Hammock President/COO

Practicing kindness and channeling empathy for your fellow man is always a good idea. It’s also a best practice for effective marketing—a truth that is never more evident than when tragedy strikes. In the early morning hours of Tuesday, March 3, four tornadoes roared through Middle Tennessee, causing extensive damage in Nashville, Mount Juliet, Cookeville, and other surrounding communities. Many of our neighbors and friends lost homes or businesses. Worst of all, there were 24 lives lost in an instant (and that number may rise as search efforts continue).

By Rex Hammock, CEO

One of the content gifts the internet gave us is podcasting. Before podcasts came along, the ability to push audio messages to a global audience was limited to various types of radio signals requiring licenses and expensive equipment to operate. We’re talking everything from ham radio to CB to pirate radio to the old soup-can and string. In other words, podcasting was radio for the rest of us.

By: John Lavey | Hammock President/COO

Having customers tell your company’s story is one of the most compelling forms of content marketing.  Research shows that case studies are the most effective form of content when trying to reach prospects later along the customer journey, at the stage of evaluation and purchase.

Though case studies are clearly valuable, our clients often tell us about their struggle to find customers willing to participate. Why?

By Rex Hammock, CEO

“All businesses are media businesses.”

I’ve heard versions of that claim for decades. But what does it mean in 2020?

By: John Lavey | Hammock President/COO

I had an experience this week that showed me that the first priority of any healthcare marketing aimed at patients must be a better customer experience. To use the phrase learned in medical school training: primum non nocere (First, do no harm).