Write for People, Not for Search Engines

Search engine optimization (SEO) is crucial but it shouldn’t take precedence over the customer experience. What distinguishes helpful content from unhelpful content? It’s a matter of whether it was created primarily for people (and by people) or for search engines.

Support Healthcare Customer Journey With Engaging Digital Content 

Healthcare can’t afford to drop its attention to customers and a digital-first mindset is the ticket to a positive consumer experience. Organizations should focus their attention on creating trustworthy content.

The Best Kind of Marketing Is Teaching

Sometimes the most helpful kind of content is educating your customers and creating resources that they can use to do their jobs more effectively. We share three ideas to help educate your audience to be better at their jobs.

Turning Success Stories Into Compelling Case Studies

Every healthcare organization has stories to tell, and case studies based on success stories can be a powerful form of content marketing. We share four essential lessons about what makes a great case study.

Hammock Celebrates 2022 APEX Award Winners

Storytelling content is a critical part of every stakeholder journey, not just your customer journeys. Think about how you can help your prospective employees at each stage of their search. Video can help.

Video Is Effective, Dynamic Tool for Engaging Prospective Employees

Storytelling content is a critical part of every stakeholder journey, not just your customer journeys. Think about how you can help your prospective employees at each stage of their search. Video can help.

Schedule Storytelling Success With a Content Calendar

Being able to provide timely, consistent, relevant and highly engaging content requires planning, a structured slate of content and an accompanying schedule. A content calendar is part of the value we provide clients to help share great stories and stay on track.

Find Ways to Upcycle Your Content

Repurposing your content has a number of benefits like reaching new audiences, boosting traffic and building credibility.

Continuing Our Founder’s Rich Legacy

On April 6, our founder Rex Hammock announced his retirement. Megan Hamby, editorial director, shares how Hammock Inc. will continue to honor his legacy in the way we approach content marketing and deliver high-value service to our clients.

Hammock Inc. Announces Successful Completion of Management Buyout

Transaction strengthens Hammock’s strategic focus on delivering innovative content marketing solutions for industry-leading clients