Jeff Cornwall, Belmont University entrepreneurship professor and longtime blogger (The Entrepreneurial Mind), recently invited Rex Hammock to appear on the video version of his blog — a show produced by the Nashville-based web video network, Talkapolis. In the 10 minute episode, Rex explains the customer media and content focus of Hammock Inc. — and our role in the context of today’s marketing landscape.

minuteWhile Rex Hammock was in Oxford, Mississipi earlier this week (see previous post), Mr. Magazine Samir Husni interviewed Rex and posted a couple of “Mr. Magazine Minutes”–Rex’s answers to a couple of questions.

On his blog, Professor Husni wrote:

“You can call Rex Hammock, the founder and chief executive officer of the Nashville-based Hammock Inc., any name you want, except that of a Luddite. Rex bought his first Apple Mac in 1984, and has been tempted by the Apple ever since. On Twitter he is simply known as @R. He is all over the web, the digital sphere and more.

So when Rex came to speak to my magazine students at the Meek School of Journalism and New Media yesterday, I seized the opportunity to ask him two questions, after he completed his presentation to the students.

Here are Rex’s two Mr. Magazine minute videos. (If you are on the front of the Hammock Blog, click through to see the videos)

hoop dream, ThinkStock, why not what


[Subscribe to Hammock’s Idea Email: This post was sent earlier today to those who subscribe to the Hammock Idea Email. Every other week, Hammock shares an idea for building deeper relationships with customers. Our current Idea Email series is called “Beyond Selling” and is focused on relationships after a customer becomes a buyer. Subscribe here.]

No doubt, you have a quick and easy answer to anyone who asks, “What does your company do?” “We sell sprockets,” you answer. See, that was easy.

And it’s likely you have a ready response for, “How does your company do that better than the competition?” “We have more experience, superior products, better service and lower prices than other sprocket companies.” Again, easy.

But what’s your answer to the question, “Why does your company exist?” Knowing the answer to that question can be the key to becoming a great company, says Simon Senik, author of the book, Start with Why: How Great Leaders Inspire Everyone to Take Action.

Snow Fall: The Avalanche at Tunnel Creek,, digital magazine articles, future

(Post by Rex Hammock)

In late December, The New York Times published a digital version of a New York Times Magazine article, “Snow Fall: The Avalanche of Tunnel Creek” that has been deservedly touted as a breakthrough in multimedia storytelling.

While I noted it on my blog at the time, the growing praise it has received made me take a second look — and it’s even more impressive the more I spend time with it.

customer support, screencast, laptop, technology If you’ve ever watched a YouTube video of someone demonstrating how to master a software application (for instance, how to advance to the next level on Angry Birds), you have seen a screencast.

Screencasting is simply the video recording equivalent of a static “screen shot.” With a decent microphone, some screencasting software and basic video editing skills, anyone can create a short screencast.

However, as with all things creative (or, in life), a screencast is only as good as the innate talents and mastery of necessary skills by the individual (or, these days, team) creating it. In my opinion, a gifted teacher like Salman Khan, creator of Khan Academy, is proof that production values are less important than pedagogical skills. See his intro to trigonometry lesson below.

Shooting video, whether it’s for your company’s Web site, daughter’s ballet recital or favorite sporting event, is not as simple as point your video camera and let it roll. Take a little extra time to follow these few guidelines from Amber Gardner, Hammock’s video and editorial intern, you will end up with a higher quality video.

The Antikythera Mechanism, a device dated to 150 BC and recovered in a shipwreck in 1901 off the Greek island of Antikythera, predicted future positions of the moon and sun, and perhaps other planets. But that’s not all: Archeologists found a tiny dial on the device labeled with the locations of Olympic games. According to the Wired Science Blog, “The feature was probably not integral to its function, but a stylish demonstration of the machine’s power, not unlike a watch that displays stock prices or an iPhone-enabled speedometer.”

Very impressive, but my idea of a great Olympics calendar is one that helps me keep up with a dozen or so cable channels and streaming video on websites, like the one on It would be even better if it hooked up to the DVR on my Cable box.

Let the games begin!

Bonus video: A great video about the Antikythera Mechanism on

Happy 4th of July
Posted in Clients, Video, by Rex Hammock
July 4, 2008

Today, our offices are closed to celebrate the 4th of July. We are very fortunate at Hammock to work with a client — the National Society Daughters of the American Revolution — (the DAR) who provides us with the opportunity to celebrate the founding of our America 365 days a year. Here’s a five-minute video about Gen. John Knox and a special exhibit at DAR Headquarters. I put it together last week while in D.C., my “second” home.

I could start telling you a tale with “It was a dark and stormy night.” Or I could hand you a photograph of a lightning strike across a black midnight sky.
But what if I took it one step further and I played for you a two-minute video of the thunderstorm that rolled through town recently? You’d see the darkness and the lightning, you’d hear the thunder and you’d have no doubt about the severity of the storm.

According to a study recently released by Forrester Research, by 2013 the average person will watch five hours of video a day. That’s a 25 percent increase from the average today of four hours. What makes experts predict this rise in video consumption? Forrester explains that the increasing availability of video programming through computers, phones and other devices will propel the growth. “People love their content and want to watch it no matter where they can get it. They’ll even watch it on a small device, if that’s the option they have,” says James McQuivey, author of the study.

Other predictions from the study include:

  • The percent of video viewed on demand will increase to 45% in 2013 from 20% in 2008.
  • The percent of video delivered via the Internet climbs to 35% in 2013 from 10% in 2008.
  • The percent of video consumed on mobile or portable devices increase to 15% in 2013 compared with 8% in 2008.

At Hammock, we believe video is powerful tool to keep in your communications arsenal. Video content engages your members or clients in a unique way that is a very effective complement to an organization’s print and digital media content. That’s why earlier this month, video was a focal point of the website we created for our client NFIB for its National Small Business Summit event. We posted video from the event to YouTube and pulled that, and content from other social and conversational media tools, into the Summit’s website.