By Rex Hammock, CEO
Does your company host webinars or an annual conference? How often do you publish digital media like newsletters, how-tos or user manuals?
Do you have a YouTube channel or do you make explainer videos devoted to teaching your customers or members how to best use your company’s products and services?
By Rex Hammock, CEO
Glancing around our offices today, I see people working on projects ranging from the development of a video documentary to a monthly customized print newsletter for a network of 60+ wellness programs. Some are working on a digital Ebook series, while others are developing a social media strategy to support the release of that series. Meanwhile others are putting the finishing touches on the next issue of an award-winning national magazine, along with the digital version we’ve published for a client the past 15 years.
By Rex Hammock
Content marketing can often seem like new labels applied to old ideas. In a broad way, it can even mean Broadway. At least, that’s what you may think after watching the Netflix documentary ”Bathtubs Over Broadway.”
Steve Young, a former writer for the “Late Show with David Letterman,” was the subject of the documentary directed by Dava Whisenant and co-written by Dava and Ozzy Inguanzo. The documentary is both funny and fascinating in its exploration of the heyday of industrial musicals.
By Rex Hammock
This past weekend, 600,000 people visited Nashville to experience the NFL Draft live. In addition to all those cowboy boots on the ground, some 49 million NFL fans viewed the event via seven cable networks and an array of Disney digital properties.
If you’re not an NFL fan, pause now and let this next sentence sink in: There was no actual football game being played at this event—other than the game in which 32 billionaire owners select 254 players who hope to be millionaires soon.
By Rex Hammock
Technology journalist Doc Searls has a simple way of explaining how media with the same format—the magazine format, for example—can be very different. The key to understanding the difference, he says, is by understanding the business model of various magazines.
By: John Lavey | Hammock President/COO
Last week’s article, “Why 2019 Will be the Year of Healthcare Content Marketing” outlines the many reasons healthcare providers, in particular, need to think about shifting their budgets toward “a more content-centric strategy.”
“Hospitals and health systems are uniquely positioned to deliver compelling content that drives not only audience insights, but business results,” the writer says. Healthcare providers are naturally strong content marketers because they have access to so many subject matter experts. These experts, when paired with good storytelling marketers, can deliver “reputable answers to some of the most common and pressing questions patients are asking.”
By Rex Hammock
During the past decade, people like me who live in Nashville have witnessed a fascinating phenomenon. While Nashville had been known for a couple of styles of food (scorching spicy chicken and comfort food served at meat-and-threes), the city was never considered a food mecca.
That has changed dramatically.
By Rex Hammock
Yesterday, the social media dashboard Hootsuite issued a report predicting 2019’s most important social media trends for brands and businesses. It bases its predictions on a survey of large and small social media departments and agencies.
It’s worth a read, but here are its five trends boiled down to one sentence each.
By Rex Hammock
Perhaps you’ve heard the big news of the week. No, not the midterm elections. I’m referring to Amazon sending out a 70-page catalog promoting Christmas toys this year. A real catalog. The kind printed on paper pages, not displayed on web pages. The kind of catalog I used to look forward to every year about this time.
By Rex Hammock
On October 8, Alphabet, the parent company of Google, announced it was pulling the plug on Google+. It was at least the company’s fourth attempt at creating a social network that would compete with Facebook.
When Google+ launched in 2011, it was a big deal backed by nearly a billion dollars and all the great minds they could round up.