[Cross-posted on Rex Hammock’s RexBlog.com]

A few seconds after I saw the Super Bowl power outage “Oreo tweet” last night, I was so awed, I responded with the tweet below (Note: the time-stamp is GMT.) Scroll down, and you’ll find my Monday morning thoughts about what made it such a breakthrough use of social media.

 


Monday morning, 5:30 a.m.:

I’m not a fan of long explanations of the self-evident, but I know there will be much misinterpretation of why the Oreo tweet was brilliant, so I wanted to weigh in before the media sites that write headlines for Google (Huffington Post) start their SEO avalanche of headlines like “10 lessons you can learn from the Oreo tweet.”

Here are my two takeaways of why the Oreo tweet is the most outstanding use of use of Twitter as a unique marketing medium and distribution channel. (Note: There are countless ways to use Twitter, and far more important ways than mere marketing.)

Snow Fall: The Avalanche at Tunnel Creek, hammock.com, digital magazine articles, future

(Post by Rex Hammock)

In late December, The New York Times published a digital version of a New York Times Magazine article, “Snow Fall: The Avalanche of Tunnel Creek” that has been deservedly touted as a breakthrough in multimedia storytelling.

While I noted it on my blog at the time, the growing praise it has received made me take a second look — and it’s even more impressive the more I spend time with it.

Earlier this year we produced a magazine that included QR codes in it for download-able apps. All a reader had to do was scan it with a QR code reader (an app available for smart phones) and the app would download instantly. Imagine if the QR code was for a coupon for your store? Pretty cool, huh?
Junta42’s Joe Pulizzi has more insight on mobile marketing trends and statistics, including:

  • 56 percent of companies plan to increase budgets for mobile marketing in 2010.
  • Marketers plan to increase their online marketing budgets by an average of 17 percent this year, drawing money away from traditional channels, like print.

Wondering how your company can reach out through this growing marketing channel? We can help!

The word content today means many things: Writing, photography, video, illustrations, design, interactive games, apps and data. Content can refer to a wide variety of media, also, from beautiful coffee-table magazines to how-to videos appearing on the web.
Because marketers are discovering that the difference between success and failure is often the quality, strategy and measurement of an organization’s content, we’ve decided to more clearly define our services by using the term “content marketing” to stress the solutions and support we can provide our clients.