The simple, solitary act of laying a wreath at the foot of a fallen soldier’s grave or at the base of a monument to veterans will soon be replicated from coast to coast on November 11, Veterans Day. Better understanding this symbolic gesture was the focus of “Wreaths of Remembrance,” a feature by Hammock’s Emily McMackin for the November/December 2017 issue of
American Spirit. Hammock proudly partners with the Daughters of the American Revolution (DAR) to publish American Spirit magazine and Daughters newsletter.

The following personal recollection about wreath-laying ceremonies was written by Jennifer Minus, National Chair of the DAR Magazine and U.S. Army Retired. This guest post first appeared on the Today’s DAR blog

As I read the November/December 2017 American Spirit article chronicling wreath-laying ceremonies, I was struck by how often these ceremonies have figured in my own personal DAR story. I attended my first DAR wreath-laying  when I was a Cadet at the U.S. Military Academy at West Point, and I represented the Margaret Corbin Forum (a Cadet Club) in the annual Memorial Service and Wreath-laying at the West Point Cemetery.

Hammock won three awards on behalf of its clients in the 2017 APEX Awards competition, including its 14th Grand Award for American Spirit, the magazine of the Daughters of the American Revolution. Hammock has been the DAR’s publishing partner since 2002. The Source, HealthTrust’s member magazine, also won an Award of Excellence.

Projects that received awards were:

Grand Award for Feature Writing for “Long May She Wave: The Story of Annin Flagmakers” in the July/Aug 2016 American Spirit

Award of Excellence for the cover of the March/April 2017 American Spirit, featuring its seventh annual issue devoted to Women’s History Month

Award of Excellence for Custom-Published Magazines: The Source Q3 2016

APEX Awards are based on excellence in graphic design, editorial content and the ability to achieve overall communications excellence. APEX Grand Awards honor the outstanding works in each main category, while APEX Awards of Excellence recognize exceptional entries in each of the individual categories.

The following is a guest post from Elizabeth Partridge, Magazine Publications Coordinator at the Daughters of the American Revolution (DAR). For 14 years, Hammock has proudly partnered with DAR to publish American Spirit magazine and Daughters newsletter. This post first appeared on the Today’s DAR blog

Documentation is such an important aspect of obtaining DAR membership, and many older records required for admission into the organization may be difficult to read, require extensive preservation or may even be lost or missing. With that in mind, the January/February 2017 issue of American Spirit features stories that spotlight the importance of historical documents and resources and also highlights the work of archivists who preserve and protect them.

Our cover story, “The Art of Early American Handwriting,” details the history of early American script and offers a few tricks to decode historical handwriting. The most important rule? Don’t assume anything! A feature on the War of 1812 Pensions shows how these vital records provide a direct link to the past and what several organizations including Ancestry.com, the National Archives and Fold3 are doing to help preserve and digitize them.

Hammock won five awards on behalf of its clients in the 2016 APEX Awards competition, including its 13th Grand Award for American Spirit, the magazine of the Daughters of the American Revolution. Hammock has been the DAR’s publishing partner since 2002. Other award winners were The Source, HealthTrust’s member magazine, and the H2U newsletter, a custom-published health resource for members in select HCA hospitals.

Projects that received awards were:

Grand Award for Feature Writing for “A Lasting Legacy: DAR Schools” in the July/Aug 2015 American Spirit. (Written by Hammock’s own Emily McMackin)

Award of Excellence for the design and layout of the May/June 2015 American Spirit

Award of Excellence for Custom-Published Magazines: The Source Q4 2015

Award of Excellence for Feature Writing for “Combating the Antibiotic Resistance Crisis,” in the Q4 2015 issue of The Source (Written by Hammock’s own Megan Hamby)

Award of Excellence for Custom-Published Newsletters: H2U’s October 2015 newsletter

APEX Awards are based on excellence in graphic design, editorial content and the ability to achieve overall communications excellence. APEX Grand Awards honor the outstanding works in each main category, while APEX Awards of Excellence recognize exceptional entries in each of the individual categories.

 

 

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American Spirit* visited the American Village, a history and civics education center in Montevallo, Ala., for our November/December 2013 cover story profiling historical interpreters. (This editor grew up less than a mile away from the American Village, and it’s her family’s favorite spot for Fourth of July fireworks and other patriotic events.) The American Village re-enactors and others spotlighted in our story exhibit an extraordinary commitment to historical detail. That commitment to authenticity is best expressed by this quote from Patricia Bridgman, who plays Abigail Adams at Adams National Historical Park in Quincy, Mass., and at the Abigail Adams birthplace in Weymouth, Mass.

“I sweep my bangs up into a pompadour, eschew makeup, lace myself into stays, don a bum roll [a support, such as a hoop or pillow, worn under a skirt], petticoats and gown, along with silk stockings and reproduction shoes, and I’m ready to go,” Ms. Bridgman says. “The one question all re-enactors get is, ‘Aren’t you hot in that?’ The 21st-century answer is, ‘Damn straight,’ but Abigail says, ‘I am well accustomed to it, madam.’”

SO13_cvrDon’t you want to grab one of the crisp red apples that grace the cover of the September/October issue of American Spirit*? Our feature takes readers through the history of how apples became “our democratic fruit.” Just as they set down their own roots on American soil, settlers bringing seeds to the New World in 1620 carefully nurtured the fruit-bearing trees, and it wasn’t long before apples became a staple of the nation’s diet. Today they’re a unique symbol of our cultural heritage.

Revolutionary spirit (often aided by a “flagon,” or pitcher, of apple cider) certainly was fomented in Colonial taverns. We talk with members of Flagon and Trencher, a lineage society that celebrates tavern keepers licensed prior to 1776 and honors their spicy ancestors’ unique contributions to the Revolution.

CoverMJ13In our May/June issue of American Spirit, the national magazine of the Daughters of the American Revolution (DAR)*, we remember an often-unsung branch of our Armed Forces: The United States Coast Guard. In our cover feature we detail the wide-ranging history of Coast Guard, which was originally created in 1790 to raise revenues and pull the nation out of debt. It has evolved into a guardian of our shores, a protector of our borders and an “Always Ready” life-saving service. As president George H.W. Bush said, “No branch of service has been in the business of saving lives longer than the Coast Guard. … No other branch does more to protect our environment. Few do as much to defend our homeland against the shadowy threats of illegal drugs and, now, terrorism. … This remarkable institution … is so clearly indispensable to America’s future.”

Even with today’s high-tech weather radars and forecasting tools, extreme weather can uproot thousands of people, destroy homes and buildings and wreak havoc, as proven by the recent devastating tornadoes in Oklahoma and Hurricane Sandy on the East Coast. But what if such a storm came with absolutely no warning? That’s what happened in 1635,when a massive hurricane hit the coast of New England with winds estimated at 130 miles an hour, making it possibly the strongest hurricane ever to hit the region. Our feature shows how early Americans dealt with such severe weather events — and tried to make sense of the natural world.

American Spirit Cover, miniature portrait, female entrepreneur, Daughters of the American Revolution American Spirit, the national magazine of the Daughters of the American Revolution (DAR)*, has a strong track record of bringing to light stories about brave and groundbreaking women of history whose lives aren’t very familiar to most people.

Nowhere is that focus more apparent than in the magazine’s third annual issue devoted to Women’s History Month.

The cover feature looks at the lives of Anna Claypoole Peale and Sarah Miriam Peale. The sisters not only found distinction as highly skilled 19th-century portrait artists, but they also were remarkable in another respect: They were able to support themselves financially in an age when women were supposed to be homemakers, not artisans.

Though Irish immigrant Margaret Haughery’s early life was marred by tragedy and she had no formal schooling, she persevered to become a successful entrepreneur in 19th-century New Orleans. This issue includes a feature examining how she dedicated her life to helping orphans in that disease-plagued city, inspiring many of her fellow citizens to call her the Angel of the Delta.

American Spirit Cover January/February 2013 Hammock.com honoring historic cemeteries Restoring our nation’s cemeteries and preserving the stories they tell about our history and genealogy are high priorities for our client, the Daughters of the American Revolution. We honor that commitment in the January/February 2013 issue of American Spirit as we highlight historic cemeteries of various sizes, many of them once ravaged by time, natural elements and neglect, that have been rehabilitated by dedicated volunteers.

To commemorate February’s Black History Month, the issue also examines unsung African-Americans, both slaves and freemen, who contributed to the Revolutionary cause. One story is especially dramatic: In the weeks leading up to the climactic battle at Yorktown, Va., General George Washington received a steady stream of crucial intelligence from a highly placed spy who worked for Washington’s foe, Lord Cornwallis. That Washington had a double agent literally within the British commander’s tent is remarkable in itself. What is even more remarkable is that the spy was a Virginia slave named James Armistead, whose dangerous duty would eventually earn him his freedom.

And February 14 is on our minds as we remember Esther Howland, a Mayflower descendant who was known as the mother of the American valentine.

New York Life, Insurance Magazine, 1942

[Cross-posted in RexBlog.com]

For some reason, every few months or so, a reporter will discover that a consumer or business product company has launched a magazine or web property designed to communicate directly with its customers — and will write about it as if this were some newly discovered form of marketing. As launching and managing such media properties is what I have done for much of the past 25 years, I am pleased that such an approach to marketing is continuously treated as something new and fresh and cutting-edged, despite having been around since the 1800s.