By John Lavey | Hammock President/COO

We’re all waking up to how much of our personal data is owned by other companies. We wanted the benefits and convenience offered by these online companies, but in the light of a new day, it doesn’t feel so good. Let’s just say that the hangover has set in.

By Rex Hammock

While working on a video documentary about multigenerational family businesses, the director and I recently spent time visiting several fascinating people who returned home to run their family businesses after successful careers in other fields.

By John Lavey | Hammock President/COO

When talking to prospects and clients about their content marketing, we usually discuss various marketing automation platforms, such as Hubspot, Eloqua, Marketo, Pardot, Infusionsoft, etc. Companies often voice the following frustrations with these platforms:

By Rex Hammock

The current blow to some digital marketing core beliefs caused by the Facebook Cambridge Analytica data breach is providing a much-needed moment of reflection on the reality vs. perception of a long list of digital marketing buzzwords like big data, adtech, SEO, retargeting, social-anything and dozens more.

Editor Abbey Dean recently joined the Hammock team, returning to her hometown of Nashville after a stint in Madison, Wisconsin, as editor of Manufacturing.net. She previously held a variety of editorial positions at magazines such as the Oxford American. Exploring the world and reading like a fiend get her heart pumping when she’s not busy writing about healthcare or dozens of other topics. In the following Q&A, she reveals how impressed she is by the workout of the Notorious R.B.G (Supreme Court Justice Ruth Bader Ginsburg), how much she’d like to know what (beloved/smug) Jeopardy! host Alex Trebek really knows and lots of other fun facts.

By John Lavey | Hammock President/COO

During a call discussing marketing this week, I heard a word that I don’t often hear outside of church: stewardship. In this case, a head of sales and marketing for a healthcare technology company mentioned that she was a steward of their brand.

By Rex Hammock

What does your company provide that’s better than what they can find from your competitor?

Here’s what the answer should be: Wisdom.

By Jamie Roberts, Editorial Director

Individuals might choose a hospital based on its reputation for clinical excellence, but they stay loyal to those systems that emphasize a positive patient experience. Customizing a better patient experience using technology was the lesson of several hospital systems presenting at HIMSS 2018, which convened 45,000 health IT professionals this week in Las Vegas.

With the shift to value-based care emphasizing patient satisfaction measures like the Hospital Consumer Assessment of Healthcare Providers and Systems (HCAHPS)—not to mention social media sites such as Healthgrades and Yelp capturing the good, bad and the ugly of patient reviews—hospital systems are compelled to deliver better patient experiences that differentiate themselves from the pack, build customer loyalty and drive profitability. Dignity Health, a large San Francisco-based health system, is working with startup Docent Health to deliver such an experience for their maternity patients.

One of Hammock’s favorite parts of helping the Daughters of the American Revolution to publish American Spirit magazine is finding those little-known stories of women of the Colonial and early American period. Because these women are under-represented in historical accounts of the period, we also don’t know what many of them looked like! Portraits were painted of First Ladies Martha Washington, Abigail Adams and Dolley Madison, but obviously those were unique circumstances. Francis Lewis, like many of the signers of the Declaration of Independence, had a portrait painted, but his wife, Elizabeth Annesley Lewis, one of the March/April issue’s featured women, did not.

By Rex Hammock

If you paid attention to Steve Jobs’ career in real-time (or read any books or saw any movies about him), you know there are actually two Steve Jobs. One is the “mythological” Steve Jobs and the other is the “real” Steve Jobs.