Contrary to popular belief, we don’t spend all of our time at Hammock Headquarters in downtown Nashville. When we’re not in the office, you can often find us spending time outdoors, watching a sporting event or catching a concert at one of many Nashville music venues.

Before and after hours, our fearless leader Rex enjoys riding his bike to and from the office. “I try hard to do it at least twice a week,” he says. “In 2017, my goal is three. I started doing this about four years ago and it has become a part of my life—a good part. And certainly one of the most fun parts—except when people blow their car horns at me.”

But Rex isn’t the only one who enjoys being outdoors. Our designers, Kerri and Lynne, both love staying active outside. Kerri likes to hike nearby parks and walk and run for exercise. In the summers, you can probably find her relaxing by the pool or spending time with her husband. Lynne enjoys biking with her friends, and she’s also an avid swimmer. Speaking of swimming, Lena does it weekly with a local swim team. She hasn’t competed yet, unless you count competing for craziest person ever by doing a polar bear plunge (water temperature: 38 degrees).

We’re all big fans of our pets, too. Lynne and Taylor close out the day in the same fashion: Walking their dogs around their neighborhoods. Natalie enjoys spending time with her cuddly, yet rambunctious, puppy (see right).

Taylor’s the traveler: She loves taking weekend trips, and she’s not picky about where she goes. Whether it’s the beach or the mountains, she’s just happy to get away. She especially loves hiking in Highlands, North Carolina, or spending time on the boat in Perdido, Florida.

You may be surprised to learn that John—president and COO—is our resident comedian. He’s performed his own stand-up comedy routines at Nashville venues like Zanies and the Tin Cup, always earning a laugh. We’re lucky we get to hear his jokes for free every Monday–Friday in the office.

We’d be remiss if we didn’t mention the Nashville music scene. In March 2016, Emily had the opportunity to attend a taping for “CMT Crossroads” with Cheap Trick and Jennifer Nettles. Watch a re-run of the episode, and you may catch Emily singing and clapping on the second row (see left). Julia also catches a lot of concerts—she’s seen rock stars such as Bob Seger, Elton John and Tom Petty and country-western legends such as Willie Nelson and George Strait. Her most recent, awe-inspiring concert experience was when she saw Adele at Bridgestone Arena in 2016. “Her concert felt like a very personal experience,” Julia says. “I don’t believe there was a moment of silence in the concert. If she wasn’t singing, she was talking and telling stories. When she sang ‘Set Fire to the Rain,’ she stood in the middle of pouring rain!”

We embrace Nashville sports, too, whether it’s hockey, football or baseball. Megan and her husband have season tickets to watch the Nashville Predators play (see right). Her favorite memory? “It was game four of the second round in playoffs,” she says. “We were playing the San Jose Sharks and the game had gone to triple overtime. The game didn’t end until after 1 a.m., but we won. It was an exhilarating, but exhausting game.” Steve also enjoys Nashville sports—you can often find him cheering the Tennessee Titans on to victory.

When the weather gets warmer, you can find Jamie and her husband at baseball games. For now, though, she’s hibernating and watching as many Oscar and film festival award nominees as she can. If she’s not watching Oscar winners—or throwing a viewing party to watch the Oscars—she’s probably reading for her book club.

Before 2016 gets too far in the rearview mirror, we wanted to reflect back on some of our favorite entertainment picks from the past year. Here are a few of Hammockians’ recommended movies, TV series, books and (since we live in Music City) concerts of 2016.

John’s top movies were “Hell or High Water” and “A Man Called Ove.” He also loved HBO’s “Game of Thrones,” Netflix’s “Flaked” and BBC’s “Fleabag.” From 2016’s reading list, he enjoyed Hillbilly Elegy by J.D. Vance, but he also recommends Thomas Mann’s classic Buddenbrooks, and a Pulitzer Prize winner, The Goldfinch by Donna Tartt.

Kerri’s favorite movies were “Moonlight,” “Nocturnal Animals” and “Hell or High Water.” She also became a “Game of Thrones” fan, managing to watch all six seasons in 2016. Her concert highlight of the year was seeing Todd Snider at the Ryman Auditorium for his 50th birthday.

Emily’s favorite show of the year was Marc Cohn, famous for “Walking in Memphis.” “He played at City Winery, a great, new-ish Nashville venue that’s perfect for singer-songwriters like him,” she says. Besides regular check-ins on Nashville’s music scene, Emily has also lately been on an Ernest Hemingway kick.

Ernest Hemingway outside of his residence at 13 rue Notre-Dame-des-Champs, Paris, ca. 1924. Ernest Hemingway Photograph Collection, JFK Presidential Library and Museum, Boston.

“Last year I loved reading Hemingway in Love about his years as a writer in Paris and his marriage to his first wife,” she says. “I’ve also been reading Ernest Hemingway’s Paris, which explores all of the spots in Paris where he used to write and find inspiration, and Ernest Hemingway on Writing, which includes snippets of his advice to young writers and his musings about writing.”

To combat the winter doldrums, Jamie recommends 2016’s “Sing Street,” “Hunt for the Wilderpeople” and “Hidden Figures.” Her favorite movie last year, though, was “La La Land.” On a Christmas week trip to Los Angeles, she and her husband visited several of the locations from the movie.  She also enjoyed Anthony Marra’s Constellation of Vital Phenomena and The Tsar of Love and Techno and Colson Whitehead’s Underground Railroad.

Lena weighs in on 2016 kid movies, putting “Trolls” at the top of her list. “It’s so uplifting and smart, and the music is incredible,” she says. “I highly recommend for the young and old at heart.” She’s also catching up on “Stranger Things” on Netflix. “Everyone was right—this show is great. Those kids! That renegade sheriff! Winona Ryder!”

In other TV recs, Megan is hooked on NBC’s “This is Us.” She and Taylor both binge-watched the “Gilmore Girls’ A Year in the Life” revival on Netflix. While Megan is ”still not OK with the series’ final four words,” Taylor “hopes the rumors of even more episodes to come is true!”

By John Lavey | Hammock President and COO

Research shows that selling to healthcare providers typically involves long sales cycles and a growing number of decision-makers. For some companies, the weak link in their marketing message comes at the very beginning of the potential sales cycle, right where they need to make the strongest impression—when delivering presentation decks. That’s when you need to provide content that grabs your prospect’s attention and keeps the sale alive over a period of months.

 

In its “5 Questions Marketers Should Ask in 2017,” Google challenges marketers to ask themselves, “Do I have a portfolio of customer media and marketing content assets that appeal to both the immediate and longer-term needs of my customers?”

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ideaebookhealth_logo-150

Hammock Healthcare
Idea Ebook | Book 1

Using Content to Support Sales to Healthcare Providers

Successful marketing and sales to healthcare providers—and building enduring relationships—requires helping your customer along a journey from problem to solution. Developing lead generation content is the first stage in the customer journey, but an enduring relationship with customers goes far beyond this first stage.

The Ebook, Using Content to Support Sales to Healthcare Providers, provides ideas on:

  1. The appropriate audience to reach
  2. How to deliver content your audience values
  3. How content influences decision makers
  4. How to build relationships with customers over a long sales cycle
  5. How to ensure your sales content is effective
  6. How to communicate in a time of change
  7. How to ensure your content is seen

Learn this and more by downloading Using Content to Support Sales to Healthcare Providers, the first in the Hammock Healthcare Media series, A Healthcare Marketer’s Guide to Enduring Customer Relationships.

Happy New Year! After fortifying ourselves with a little more coffee than usual (was New Year’s Eve really only three days ago?), we at Hammock gathered today at our weekly meeting to reveal some of the gifts we received and fun stuff we did over the holiday break.

rosiePuppy love was the theme of Christmas for many. Emily, while admittedly not a dog person, enjoyed image1snuggling with her family’s bichon puppy all week. Megan (see left) was thrilled to find out she’ll get to bring home a Maltipoo puppy in February. Natalie‘s new German shorthair pointer puppy proved to be the family favorite despite chewing the household’s shoes. John found out his beloved Portuguese water dog is not actually a Portuguese water dog—it’s a poodle, discovered thanks to a friend’s insistence on—and gift of—a DNA test (see right).

We laughed until our sides hurt when Julia told us about accompanying a friend to see a Nashville cat show sponsored by The Cat Fancier’s Association. Because of her, we’ll all dream of bejeweled cat palaces full of fluffy and temperamental Maine Coons.catfancy

Kerri spent the break seeing Oscar-buzz movies like Jackie, Moonlight and Nocturnal Animals. Jamieimg_2767 traveled to see family in Los Angeles and toured Griffith Park (see right) and other locations from the movie musical La La Land. Taylor, a New Orleans native, enjoyed a Christmas lunch with friends at Antonie’s, a famous Big Easy landmark.

Some of us were more active than others: Lena braved the Polar Bear Plunge, Steve took advantage of the warmer-than-normal weather to plant trees and bushes around his house, and Rex skiied the slopes of Vermont. (We’re happy to say the boss came home with all limbs intact.)

However you spent your holidays, we hope you had a blast and have returned refreshed and ready to take on your corner of the world!

 

By Rex Hammock

Since this is the last Idea Email of 2016 (we will be back on Thursday, January 5), I decided to save you some time by suggesting these four New Year’s resolutions for managers and marketers.

By John Lavey | Hammock President and COO

It’s that introspective time of the year—that time when we make plans for how to do more and be better, both personally and professionally, in the New Year. With so much uncertainty facing the healthcare industry in the aftermath of the election—especially for companies with healthcare providers as customers—how can you be sure you are optimizing your content marketing and sales support approach?

By Rex Hammock

“The KISS principle” was a short-lived business buzzword in the 1970s. Borrowing a U.S. Navy acronym (Keep It Simple, Stupid), it was the theory that business systems work best if they are kept simple rather than made complicated. 

 

On the Tuesday before each Thanksgiving,
we share this idea. And with it, we send our deepest thanks.

Not long ago, the most powerful word in marketing was the word FREE.

That era ended with the creation of filters that automatically translate the word into “spam.”

Now, the most powerful word in marketing is THANKS.