By Rex Hammock

While working on a video documentary about multigenerational family businesses, the director and I recently spent time visiting several fascinating people who returned home to run their family businesses after successful careers in other fields.

By Rex Hammock

The current blow to some digital marketing core beliefs caused by the Facebook Cambridge Analytica data breach is providing a much-needed moment of reflection on the reality vs. perception of a long list of digital marketing buzzwords like big data, adtech, SEO, retargeting, social-anything and dozens more.

By Rex Hammock

What does your company provide that’s better than what they can find from your competitor?

Here’s what the answer should be: Wisdom.

By Rex Hammock

If you paid attention to Steve Jobs’ career in real-time (or read any books or saw any movies about him), you know there are actually two Steve Jobs. One is the “mythological” Steve Jobs and the other is the “real” Steve Jobs.

By Rex Hammock

At Hammock, we believe marketing with content adds value to your product or service all along the customer journey. (We’ve even published a short Ebook on the topic.)

Yet too often I speak with marketers who pigeonhole content’s role somewhere at the very earliest steps of the journey. I agree early-stage marketing content is a powerful tool for lead generation, thought leadership, search engine optimization or sales efforts—all obviously vital to a company’s success.

But what about content for the rest of the journey?

By Rex Hammock

I love how the web offers marketers the ability to communicate directly with their customers. It’s the same reason I love custom magazines, live events and email newsletters. These types of marketing have one thing in common—one thing that makes them different from traditional advertising and public relations. It’s the phrase, “directly with their customers.”

By Rex Hammock

After the recent announcement of the acquisition of Time Inc. by the media company Meredith, I received the usual round of questions whenever there’s some big news about magazines: Do magazines still work?

By Rex Hammock

Over the holidays, I did a lot of reading about the 16th century and its most famous denizens. As I became enthralled by the Renaissance, I was inspired once again to encourage those of us who use different types of media to market products or services to stop labeling ourselves as content marketers, search marketers, email marketers or digital marketers. Instead, we should view ourselves as people who use content, email, print, video, etc., to create new opportunities and solve long-standing challenges.

By Rex Hammock

The ideas and practices that encompass what is today called content marketing have been used since the advent of mass media and the industrial revolution. However, the development of digital media has spurred the marketing and communication industry to reboot the labels, definitions and roles of content tools and strategies.

By Rex Hammock

This issue marks the fifth anniversary of the day we sent the first Idea Email. Here are some of the major themes distilled from our 125 biweekly missives.