By John Lavey | Hammock President/COO

We’re all waking up to how much of our personal data is owned by other companies. We wanted the benefits and convenience offered by these online companies, but in the light of a new day, it doesn’t feel so good. Let’s just say that the hangover has set in.

By John Lavey | Hammock President/COO

When talking to prospects and clients about their content marketing, we usually discuss various marketing automation platforms, such as Hubspot, Eloqua, Marketo, Pardot, Infusionsoft, etc. Companies often voice the following frustrations with these platforms:

By John Lavey | Hammock President/COO

During a call discussing marketing this week, I heard a word that I don’t often hear outside of church: stewardship. In this case, a head of sales and marketing for a healthcare technology company mentioned that she was a steward of their brand.

By John Lavey | Hammock President/COO

Few organizations are as trusted as KLAS Research for its evaluations and ratings of the software, medical devices and services firms serving the healthcare industry.

A “Best in KLAS” distinction is the “Good Housekeeping Seal of Approval” for the industry, and a company that meets KLAS benchmarks can receive some of the best kind of marketing available. A great KLAS score can help a small company, in particular, get on the radar of large prospective customers.

By John Lavey | Hammock President/COO

Marketers focused on reaching hospitals have a different lead generation challenge than marketers in other industries. In a consumer environment, or in larger business-to-business markets, you are fishing in an ocean with millions of targets.

By John Lavey | Hammock President and COO

I’d like to think I’m a healthy person. But as I knock out my second handful of Trader Joe’s Cocoa Hazelnut Cookies while writing this piece, I’m reminded that healthy eating is more of a big idea than a reality, at least for me. (I’m willing to exercise regularly, but exercise accounts for a depressingly low amount of daily caloric burn.)

By John Lavey | Hammock President and COO

While wrapping up several year-end customer media and marketing content projects, I remembered the story at the opening of David Foster Wallace’s commencement speech, “This Is Water,” at Kenyon College in 2005.

The story tells the tale of two young fish who meet an older fish as they are swimming. The older fish nods at the younger ones and says, “Morning, boys, how’s the water?” The two young fish continue swimming, until one looks at the other and says, “What the hell is water?”

By John Lavey | Hammock President and COO

How often have we found ourselves sitting in waiting rooms for hours on end for the privilege of spending our own money? Then, after we’ve checked in, we may sit in another cold room in a backless paper gown never knowing what’s going on or what’s taking so long. And if we raise our hand and ask a question, we’re seen as the crazy one. Most of us just accept—and expect—this reality.

By John Lavey | Hammock President and COO

Yesterday at emids’ Healthcare Summit—one of the few healthcare conferences to successfully deliver thought leadership, in my opinion—a few panelists started to get real about the idea of consumerism in healthcare. My takeaway? Marketers should be a lot less focused on patients and consumers and think more about how to solve problems for people.

By John Lavey | Hammock President and COO

Many healthcare marketers are trying to complete projects left on their plates for 2017, while others are trying to set the table for next year. With just two months left on the calendar, it’s prime time to launch critical projects now that will pay off dividends in the new year.