Earlier this year we produced a magazine that included QR codes in it for download-able apps. All a reader had to do was scan it with a QR code reader (an app available for smart phones) and the app would download instantly. Imagine if the QR code was for a coupon for your store? Pretty cool, huh?
Junta42’s Joe Pulizzi has more insight on mobile marketing trends and statistics, including:
- 56 percent of companies plan to increase budgets for mobile marketing in 2010.
- Marketers plan to increase their online marketing budgets by an average of 17 percent this year, drawing money away from traditional channels, like print.
Wondering how your company can reach out through this growing marketing channel? We can help!