The simple, solitary act of laying a wreath at the foot of a fallen soldier’s grave or at the base of a monument to veterans will soon be replicated from coast to coast on November 11, Veterans Day. Better understanding this symbolic gesture was the focus of “Wreaths of Remembrance,” a feature by Hammock’s Emily McMackin for the November/December 2017 issue of
American Spirit. Hammock proudly partners with the Daughters of the American Revolution (DAR) to publish American Spirit magazine and Daughters newsletter.

The following personal recollection about wreath-laying ceremonies was written by Jennifer Minus, National Chair of the DAR Magazine and U.S. Army Retired. This guest post first appeared on the Today’s DAR blog

As I read the November/December 2017 American Spirit article chronicling wreath-laying ceremonies, I was struck by how often these ceremonies have figured in my own personal DAR story. I attended my first DAR wreath-laying  when I was a Cadet at the U.S. Military Academy at West Point, and I represented the Margaret Corbin Forum (a Cadet Club) in the annual Memorial Service and Wreath-laying at the West Point Cemetery.

Last week we showed you five amazing photo finishes—to inspire you to meet your year-end content marketing deadlines with style and flair—and show you how collaborating with Hammock can help you cross the finish line in an award-winning fashion.

Today’s inspiration comes from the realm of basketball—the buzzer beater. You probably have a favorite—that last-second dunk or half-court shot drained right as the shot clock expires and the buzzer sounds. It’s that fraction of a second when a long-shot contender knocks off a No. 1 seed and grabs the championship. A “buzzer-beating” finish is pure excitement—but it takes a smart, talented, hard-working team to set up those winning shots.


For various reasons, the deadlines of marketers and content managers are often the first day of January. Over the past 26 years, Hammock has learned that crunch-time, fast-approaching finish lines can’t be crossed alone—it’s a collaborative effort involving not only our clients and our on-staff team, but also a network of talented creators, editors, producers and other supplier partners. It also takes a burst of virtual adrenaline that comes from working together to make it across the finish line in an award-winning fashion. It’s similar to the bursts these five amazing winners found in incredible photo finishes.

Last week we somehow missed the news that Hammock won a fourth APEX award, this one on behalf of its client BNP Solutions.

BNP Media’s eBook on Integrated Media Campaigns won an APEX award of excellence in the category of Electronic Publications.

Hammock won three awards on behalf of its clients in the 2017 APEX Awards competition, including its 14th Grand Award for American Spirit, the magazine of the Daughters of the American Revolution. Hammock has been the DAR’s publishing partner since 2002. The Source, HealthTrust’s member magazine, also won an Award of Excellence.

Projects that received awards were:

Grand Award for Feature Writing for “Long May She Wave: The Story of Annin Flagmakers” in the July/Aug 2016 American Spirit

Award of Excellence for the cover of the March/April 2017 American Spirit, featuring its seventh annual issue devoted to Women’s History Month

Award of Excellence for Custom-Published Magazines: The Source Q3 2016

APEX Awards are based on excellence in graphic design, editorial content and the ability to achieve overall communications excellence. APEX Grand Awards honor the outstanding works in each main category, while APEX Awards of Excellence recognize exceptional entries in each of the individual categories.

Daughters of the American Revolution recently launched a new Facebook page for its magazine, American Spirit. Hammock has been a proud publications partner with DAR for more than 14 years, and we’re excited about this new way of interacting with our loyal and engaged audience.

The new page helps readers interact with other readers, receive updates on the latest issue and discover behind-the-scenes details of how stories were crafted.

By Jamie Roberts, Editorial Director

“Every time you see duct tape in the world, that’s a design opportunity. Why? Because that’s an indicator that something is broken. Something didn’t perform the way it is designed to. And there is an opportunity to improve it.” — Joe Gebbia, Airbnb

A Hammock team joined 42,287 of the “best and brightest minds in health and IT” at the HIMSS 2017 conference this week in Orlando. The mile-long exhibit floor featured eye-popping technology and next-gen innovations from 1,200 vendors, including Hammock clients Amplion and emids.

The following is a guest post from Elizabeth Partridge, Magazine Publications Coordinator at the Daughters of the American Revolution (DAR). For 14 years, Hammock has proudly partnered with DAR to publish American Spirit magazine and Daughters newsletter. This post first appeared on the Today’s DAR blog

Documentation is such an important aspect of obtaining DAR membership, and many older records required for admission into the organization may be difficult to read, require extensive preservation or may even be lost or missing. With that in mind, the January/February 2017 issue of American Spirit features stories that spotlight the importance of historical documents and resources and also highlights the work of archivists who preserve and protect them.

Our cover story, “The Art of Early American Handwriting,” details the history of early American script and offers a few tricks to decode historical handwriting. The most important rule? Don’t assume anything! A feature on the War of 1812 Pensions shows how these vital records provide a direct link to the past and what several organizations including Ancestry.com, the National Archives and Fold3 are doing to help preserve and digitize them.

Before 2016 gets too far in the rearview mirror, we wanted to reflect back on some of our favorite entertainment picks from the past year. Here are a few of Hammockers’ recommended movies, TV series, books and (since Hammock HQ is nick-named Music City) concerts of 2016.

John’s top movies were “Hell or High Water” and “A Man Called Ove.” He also loved HBO’s “Game of Thrones,” Netflix’s “Flaked” and BBC’s “Fleabag.” From 2016’s reading list, he enjoyed Hillbilly Elegy by J.D. Vance, but he also recommends Thomas Mann’s classic Buddenbrooks, and a Pulitzer Prize winner, The Goldfinch by Donna Tartt.

Kerri’s favorite movies were “Moonlight,” “Nocturnal Animals” and “Hell or High Water.” She also became a “Game of Thrones” fan, managing to watch all six seasons in 2016. Her concert highlight of the year was seeing Todd Snider at the Ryman Auditorium for his 50th birthday.

Emily’s favorite show of the year was Marc Cohn, famous for “Walking in Memphis.” “He played at City Winery, a great, new-ish Nashville venue that’s perfect for singer-songwriters like him,” she says. Besides regular check-ins on Nashville’s music scene, Emily has also lately been on an Ernest Hemingway kick.

Happy New Year! After fortifying ourselves with a little more coffee than usual (was New Year’s Eve really only three days ago?), we at Hammock gathered today at our weekly meeting to reveal some of the gifts we received and fun stuff we did over the holiday break.

rosiePuppy love was the theme of Christmas for many. Emily, while admittedly not a dog person, enjoyed image1snuggling with her family’s bichon puppy all week. Megan (see left) was thrilled to find out she’ll get to bring home a Maltipoo puppy in February. Natalie‘s new German shorthair pointer puppy proved to be the family favorite despite chewing the household’s shoes. John found out his beloved Portuguese water dog is not actually a Portuguese water dog—it’s a poodle, discovered thanks to a friend’s insistence on—and gift of—a DNA test (see right).

We laughed until our sides hurt when Julia told us about accompanying a friend to see a Nashville cat show sponsored by The Cat Fancier’s Association. Because of her, we’ll all dream of bejeweled cat palaces full of fluffy and temperamental Maine Coons.catfancy

Kerri spent the break seeing Oscar-buzz movies like Jackie, Moonlight and Nocturnal Animals. Jamieimg_2767 traveled to see family in Los Angeles and toured Griffith Park (see right) and other locations from the movie musical La La Land. Taylor, a New Orleans native, enjoyed a Christmas lunch with friends at Antonie’s, a famous Big Easy landmark.

Some of us were more active than others: Lena braved the Polar Bear Plunge, Steve took advantage of the warmer-than-normal weather to plant trees and bushes around his house, and Rex skiied the slopes of Vermont. (We’re happy to say the boss came home with all limbs intact.)

However you spent your holidays, we hope you had a blast and have returned refreshed and ready to take on your corner of the world!