For various reasons, the deadlines of marketers and content managers are often the first day of January. Over the past 26 years, Hammock has learned that crunch-time, fast-approaching finish lines can’t be crossed alone—it’s a collaborative effort involving not only our clients and our on-staff team, but also a network of talented creators, editors, producers and other supplier partners. It also takes a burst of virtual adrenaline that comes from working together to make it across the finish line in an award-winning fashion. It’s similar to the bursts these five amazing winners found in incredible photo finishes.
Michael Phelps
2007 World Swimming Championships 100-meter butterfly
In the 100-meter butterfly at the 2007 World championships, Michael Phelps edged out Ian Crocker 50.77 to 50.82 to win his sixth gold medal.
Nicola Spirig
2012 Summer Olympics women’s triathlon
For the entire three-event race, lasting nearly two hours, the two top finishers stayed neck-and-neck through a 1.5 km swim (.03 mi), a 40km bike race (24.8 mi) and 10 km run (6.2 mi) in the 2012 Summer Olympics. It took a photo finish to determine Nicola Spirig of Switzerland edged out Lisa Nordén of Sweden. Bronze Medal winner Erin Densham finished within a second of the other two.
Marcel Kittel
2017 Tour de France, stage seven
Stage seven winner Marcel Kittel was 0.0003 seconds faster than the second-place finisher, Edvald Boasson Hagen.
Which got us thinking: How much is three 1,000th of a second? If these 1,000 dots were a second, the three tiny dots would be 3/1000th of a second.
Edwin Moses
1987 Track and Field World Championship
Just past his 32nd birthday, the great two-time Olympic gold-medal winning hurdler Edwin Moses won his last major title–by a mere 0.02 seconds—at the 1987 Track and Field World Championships in Rome.
1933 Kentucky Derby
“The Fighting Finish”
In his only major win, the horse Brokers Tip won the 1933 Kentucky Derby by less than a nose. However, the finish is known better for two other things: 1. The photo, taken by Wallace Lowry of the Louisville Courier-Journal, is considered to be one of the greatest horse racing photos in history. 2. The race earned the nickname, “The Fighting Finish,” because the altercation shown here by the two jockeys, Don Meade and Herb Fisher, continued into the jockey’s room and led to a 30-day suspension for both.
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