By Rex Hammock, CEO

One day, when we are looking back at how the coronavirus pandemic changed marketing, high on the list will be digital video—the streaming kind, the ubiquitous kind, the on-demand kind, the face-to-face kind, the always-recording kind.

Though digital video has been around for three decades, it has still been a mystery to marketers in many ways. But we’ve finally discovered that video isn’t one thing, it’s everything.

By: John Lavey | Hammock President/COO

The dramatic shift from print to digital media, one of the big marketing stories in our lifetimes, happened to coincide with the Great Recession that lasted from 2007 to 2009.

Marketers were more careful with dollars coming out of the Recession and for good reason. There were fewer of those dollars. Cheaper was appealing. And what better way for wary marketers to spend their dollars then on areas where they would be able to see the impact of their spend.

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Anyone who has read this blog with any consistency or subscribes to Hammock’s Idea Email will understand why I think the article “A mile wide, an inch deep” written by founder and Twitter co-founder Ev Williams should be required reading for marketers.