Ever wonder how all the puzzle pieces come together to create a bimonthly publication? Take a peek into the process for American Spirit, a history- and preservation-focused magazine Hammock publishes for the Daughters of the American Revolution. The upcoming May/June issue is a special one, as it will be distributed to all DAR members to commemorate the three-year term of President General Linda Gist Calvin. No two cycles of the magazine are the same, but here are roughly the steps the editors and designers take from initial story ideas to the magazine landing on the coffee table:
In a salute to February’s Black History Month, American Spirit‘s January/February issue features recently discovered information on Eunice Davis, recognized as the first and only known Real Daughter of color. More than a century after her death, DAR historians are delving into the life of this fascinating and passionate anti-slavery activist and community volunteer.
Davis–among the few women with the designation “Real” Daughter, or members of the DAR who were just a single generation removed from a Revolutionary War Patriot–was a founding member of the Boston Female Anti-Slavery Society and helped catapult it to the forefront of women’s abolition groups in the 1830s. Her home was even a station on the Underground Railroad.
Everyone has a spine. Sure it’s not a part of the body we tend to think about or receive compliments on (how hard would you laugh if someone said, “My what a lovely spine you have …”), but it holds everything together with subtle precision. The same is true of a magazine spine. It’s probably the last thing you notice when you pick up your favorite publication, but without it you wouldn’t even want to try to sift through the piles of pages.
There are two types of binding for magazines: perfect binding and saddle stitch, otherwise known as wire-sewn. In a perfect bound magazine, printed sections lie on top of each other, with the backs of the sections held together with a thermally activated adhesive. In a saddle-stitched magazine, the sections are stitched inside of each other and held together with wire staples.
So how do you pick the right binding style for your publication?
With newspapers and their social media policies taking center stage in the news recently, I thought it might be interesting to talk to a couple of my favorite local newspaper folks to get their take.
Robert Quigley is Internet Editor for the Austin American-Statesman, and Addie Broyles is their food writer. I connected with both of them through Twitter within the last 12 months, and when I asked some questions this week about social media and newspapers, they were just as insightful and helpful as I expected.
Q: You say in a recent article that there are no rules in place for the way staff conduct themselves on Twitter and other social media tools, do you think it will come to that?
Robert: Our normal code of conduct and ethics rules apply. I don’t think we’ll need to institute more layers of rules to cover social media, unless we need to respond to a serious problem that isn’t covered by our normal rules. Although we have a huge majority of our staff using social media, we haven’t run into any problems that would require new measures. This is an innovative newspaper, and our staff takes chances with new tools. We don’t want to stifle that. That being said, everyone here knows they represent the newspaper 24/7, and they are expected to act in accordance with that, no matter the platform.
Q: Even though the Statesman hasn’t issued policies regarding staff use of social media, are there certain rules or filters that you set up for yourself when it comes to using Twitter?
Robert: Yes, I do have rules that I’ve made up for myself:
Q: What do you think the use of social media has done for the Statesman here in town?
Addie: The Statesman‘s use of social media, led with its Twitter account, has brought a new level of attention and helped remove the stigma that it’s for an older demographic and squash the idea that newspapers’ content that is old by the time it gets to readers. Many, many people get the majority of their news through Twitter, which puts tv, radio, newspapers and blogs on the same playing field. Twitter has also allowed people in Austin to feel like they are connected — and eventually invested — in the newspaper. The colloquial dialogue between readers and twitterers strengthens that bond.
Q: How long have you been tweeting? Did you start tweeting as Addie Broyles, Statesman employee, or simply Addie Broyles?
Addie: I’ve been tweeting for about a year, and I started as the food writer for the Statesman. It took Gary Vaynerchuk, the host of Wine Library TV, convincing me to get over my fear that Twitter was a waste of time. It was some of the best advice I’ve gotten since I started this job. I was clear from the get-go that this was both a personal and professional account, which the Statesman supports because they know that the personality behind the tweets is what really makes them sing. I look to @OmarG for inspiration.
Q: How did you balance your personal tweets with your tweets as a representative of the Statesman?
Addie: I try to make all of my tweets come back to food, but I’d say about 95 percent of them end up about food, the other 5 percent are about music, life in Austin or being a parent. I’m constantly thinking about what to tweet and how to tweet, and my Twitter voice changes by the week. As Twitter evolves, its purpose in users’ lives evolves, too.
Q: Are more staff members diving into social media?
Robert: New staff members are joining Twitter all the time. I’ve given a couple of brown-bag lunches to help teach those who are interested in trying it out how to set up an account, why to do it, what they can do, etc. After each session, another handful of reporters signs up. We now have more than 45 staff members on Twitter posting information about their beats.
Q: What would you tell other newspaper folks who are interested in tweeting?
Robert: I’d tell newspaper folks who aren’t on Twitter that they should give it a try. They’ll get out of it what they put into it, but it doesn’t hurt to give it a shot. I personally think it’s the best tool for journalists to come down the pipe in a while, but people have to discover that potential on their own.
Supercalifragilisticexpialidocious. Not sure when you’d use that word in print, but if you did, you’d probably have a dilemma on your hands (i.e. where to break it).
Adobe InDesign, the program we use to lay out the pages of all of the publications we publish here at Hammock, gave up immediately when I just typed the mega-word into a four-column page. Instead of helping me figure out the best place to break the word, it just made all the words in that text box disappear (Thanks, InDesign). So I’m on my own. Here’s how I would do it:
The crew at Hammock Inc. is an environmentally-friendly one. We recycle. We eat locally. We volunteer for organizations that take good care of our planet.
So when one of our vendors, partners or clients takes a step in the same direction, we just have to give them a pat on the back and a heartfelt thanks! Today, that “thank you” and “congratulations” go to Brown Printing Company of Waseca, Minn.!
Many people think of magazines as flat pieces of paper in flat publications, but truth is, the pages can be much more dynamic than that. Advertisers and marketers have a unique opportunity with magazines that they don’t have with other media.
Though dead these 11 years (as of Feb. 20, 2009), the Nashville Banner, Music City’s conservative afternoon daily, enjoys a resurrection of sorts at the “Nashville Banner RIP” Facebook page. With 56 members as of this posting, the site helps staffers keep up with colleagues and also to meet Bannerites from other eras.
Though deeply conservative in outlook, the Banner made history among major unsegregated Southern newspapers when, in 1950, it hired Robert Churchwell to cover the African-American community. I never knew him, but had heard of him and was sad to see he recently passed away.
Most of us have discovered life after the Banner, which served as a training ground for many aspiring, ambitious and scrappy young journalists, and as a career for quite a few who stayed on. You don’t have to look far around Nashville and Middle Tennessee to find Banner alumni in prestigious positions. Some still work at the Banner‘s erstwhile liberal, Democratic competitor, The Tennessean, though as newspapers writhe in the new communications era, more of them are moving on to other places.
I was at the Banner from July 1982 until late August 1987, moving from a night beat (which included covering Metro Council meetings sometimes and newly discovered corpses a lot more of the time), to the federal courthouse beat to a slot as an assistant editor on the city desk. We had three deadlines a day and most of us (except the night beat) rose in the dark and were on the phone to groggy public officials long before decent folk should be awake.
For a time I shared a desk with a chain-smoking writer who could have been in the Spanish Inquisition — he never let someone go without a comment. I met celebrities, though the person who most impressed me was Dr. Albert Sabin, inventor of the oral polio vaccine, who in his 70s came to a Rotary International convention here to kick off a world-wide effort against the paralyzing disease. Stars and politicians were easy to come by, but a man who had saved millions of lives?
I also wrote an article about the arrival in Nashville of the first Macintosh computers, whose descendants have served me well for more than 20 years. This was shortly after their introduction in 1984, and I thought at the time, “that’s cool, but who needs a home computer?”
Today, the question is, “who doesn’t?” and my Macs make possible the pleasure of communing with my old Banner buddies via Facebook (and playing the occasional game of Wordscraper or Lexulous with them).
I left the Banner a few years before its last edition, with its classic “End of Story” screamer headline.
I don’t know who owns the rights to the Nashville Banner name and eagle logo, but it might be fun to put the Banner back together again, online. But dear God, not to get up at 4 a.m. every day.
Here’s a book publishing news-note that is refreshingly appropriate.
A new book from the the O’Reilly “Missing Manual” series called “Wikipedia: The Missing Manual” is today being published simultaneously in print and is being posted in the Help section of Wikipedia.
In other words, in addition to publishing a $30 version of the book in print, O’Reilly is open-sourcing a free version of the book’s contents in a way that can keep its contents up-to-date — indefinitely.
The drive to post “Wikipedia: The Missing Manual” to Wikipedia was spearheaded by author John Broughton, a registered editor at Wikipedia since 2005 with more than 20,000 edits.
My observation: I have a print version of a similar book sitting on my desk — O’Reilly’s MediaWiki, by Daniel J. Barrett — and I can see how having this new book’s contents online will help promote book sales, rather than cannibalize them. A book that serves as a manual has a certain functionality in print that, despite the belief of many, is unique when working in an environment that is new and complex. My copy is dog-eared and sitting there, just where I want it when I’m trying to figure out a nuanced hack. It’s like another monitor, dedicated to some esoteric stuff.
Having a resource that is simultaneously online and in print adds to the functionality and productivity-enhancing roles of both.
Better still would be also having a video-enhanced version.
[Cross posted on Rex Hammock’s RexBlog.]
“Are you here for the exclusive, online-only content? Right this way. Hey, by the way, how did you find out about us? Oh, the magazine directed you here? Wow, that’s great! It worked!”
30 minutes later: “Wow, you’re still here! You’re right, there is so much information on this site. Well, thanks for coming. Don’t be a stranger. Come back, we’ll have new content tomorrow!”
At least, that’s how I envision a conversation I’d have with a MyBusiness reader who I bumped into online.
With MyBusiness, the magazine we publish for the National Federation of Independent Business, the way we drive readers online is to offer them additional information about a topic that appeared in the magazine.