By Rex Hammock

For the first few years after college, I worked in public relations. One of my earliest lessons was taught by a client who expected to be mentioned in every newspaper article even remotely connected to his industry.

“But what about last Sunday’s newspaper feature about you on the front page of the business section?” I’d ask. The answer would always be a version of the question, “But what have you done for me lately?” I quickly learned how to use clipping services and press releases to small-town newspapers to supply a steady stream of client-centric news to his inbox.