By Rex Hammock, CEO
The term “campaign” is used in many ways, in various contexts.
A political campaign is the process candidates must successfully follow to be elected to a public office. A military campaign is a series of battles that are part of a larger war. An advertising campaign is a coordinated series of advertisements, typically using several media channels, that are tied together with a complementary style and personality. Each type of campaign reflects a recurring commitment, discipline and multi-pronged approach to success.
By Rex Hammock, CEO
Unlike most large corporations and industry associations that commission research to show how much their customers love their products, Google and other internet advertising networks have done something radical: They’ve used research to make the seemingly obvious assertion that “the online ad experience has sometimes fallen short of consumers’ expectations.” The result? Users react by adding ad-blocking extensions to their browsers.