Introducing: Healthcare Idea Email from Hammock | Like Hammock Inc.’s popular Idea Email, the new Healthcare Idea Email briefly explores one topic, every other week. Learn more about the new Healthcare Idea Email at the bottom of the page.
Click to to receive your Healthcare Idea Email from Hammock.
By John Lavey | Hammock President and COO
My wife and I were having dinner with two friends recently, one of whom is a personal fitness trainer, and the other one a consultant who helps healthcare systems with high-level strategic issues, including marketing and communications.
As we discussed what we do during the day, a conversation emerged about the challenge of effectively engaging strangers in a conversation many people would prefer not to have: how to get and stay healthy.
Introducing: Healthcare Idea Email from Hammock | Like Hammock Inc.’s popular Idea Email, the new Healthcare Idea Email briefly explores one topic, every other week. Learn more about the new Healthcare Idea Email at the bottom of the page.
Click to to receive your Healthcare Idea Email from Hammock.
By John Lavey | Hammock President and COO
One of the most daunting challenges a marketer faces is crafting communication during a time of transition. If you are a marketer in a healthcare organization today, this is not only a time of transition, but an era of multiple transitions ushered in by new technology, new clinical practices and procedures, and a radical overhaul of healthcare coverage and reimbursements. Communicating through just one of these transitions would be a challenge, but to have them all occurring simultaneously is a tsunami-sized communication challenge.
Introducing: Healthcare Idea Email from Hammock | Like Hammock Inc.’s popular Idea Email, the new Healthcare Idea Email briefly explores one topic, every other week. Learn more about the new Healthcare Idea Email at the bottom of the page.
Click to to receive your Healthcare Idea Email from Hammock.
By John Lavey | Hammock President and COO
One of my pet peeves is stock photography. It’s a necessary evil for many marketers, but when you see the same image advertising completely different brands—I’ve seen the same image in a brochure and on a billboard in one month—it makes you question the quality of the service being promoted.
Introducing: Healthcare Idea Email from Hammock | Like Hammock Inc.’s popular Idea Email, the new Healthcare Idea Email briefly explores one topic, every other week. Learn more about the new Healthcare Idea Email at the bottom of the page.
Click to to receive your Healthcare Idea Email from Hammock.
By John Lavey | Hammock President and COO
In 1999, a space probe launched to study the climate on Mars flew too close to the Red Planet and disintegrated. The mission—which cost more than $125 million—failed for one simple reason: The navigation commands were set up in English units (pound-seconds) by the contractor that built the craft, when they should have been set up for compliance with NASA’s use of modern metric units (newton-seconds).
Introducing: Healthcare Idea Email from Hammock | Like Hammock Inc.’s popular Idea Email, the new Healthcare Idea Email briefly explores one topic, every other week. Learn more about the new Healthcare Idea Email at the bottom of the page.
Click to to receive your Healthcare Idea Email from Hammock.
By John Lavey | Hammock President and COO
Back in the olden days, I wrote for a newspaper. For many of us cub reporters, newspaper writing was great training in how to communicate clearly and effectively. I remember bracing myself for my editor’s red pen after racing to turn in an article on deadline.
Introducing: Healthcare Idea Email from Hammock | Like Hammock Inc.’s popular Idea Email, the new Healthcare Idea Email briefly explores one topic, every other week. Learn more about the new Healthcare Idea Email at the bottom of the page.
Click to to receive your Healthcare Idea Email from Hammock.
By John Lavey | Hammock President and COO
Often in a first meeting, I sit with a pad and a pen, listening and taking notes. Paging back through my notes, two words emerge from first conversations with healthcare business-to-business marketers more than any other: “thought leadership.”
Introducing: Healthcare Idea Email from Hammock | Like Hammock Inc.’s popular Idea Email, the new Healthcare Idea Email briefly explores one topic, every other week. Learn more about the new Healthcare Idea Email at the bottom of the page.
Click to to receive your Healthcare Idea Email from Hammock.
By John Lavey | Hammock President and COO
If you were to see the contents of the neatly stacked piles of papers that cover my office credenza, you might wonder if I’m a collector of sales presentations aimed at healthcare providers. I’m not. As part of our work with several clients on sales presentation and product launch systems, a team of Hammock writers and artists have examined every presentation we could get our hands on. For the past two years, when we weren’t working with clients on perfecting their presentations, we’ve spent countless hours studying the pitches of their competitors.
What we’ve discovered isn’t pretty.
Introducing: Healthcare Idea Email from Hammock | Like Hammock Inc.’s popular Idea Email, the new Healthcare Idea Email briefly explores one topic, every other week. Learn more about the new Healthcare Idea Email at the bottom of the page.
Click to to receive your Healthcare Idea Email from Hammock.
By John Lavey | Hammock President/COO
How often do you hand your smartphone to your kids so they can show you a better way to use it? I have two teenagers whose phones are like an extension of their bodies—not an unfamiliar scenario for parents of teens.