“A veteran – whether active duty, retired, National Guard or Reserve – is someone who, at one point in his (or her) life, wrote a blank check made payable to the United States of America for an amount of ‘up to and including my life’.”
Memorial Day has been set aside as a time to remember those who have paid that ultimate price, and also to honor and thank those who returned from their time of service.
We think often of our military serving overseas, but time and again, they have come to aid citizens here when floods, blizzards, hurricanes and other disasters strike. It matters not whether they faced combat or served in a time of – always relative – peace. What matters is that they were willing to put their lives between us and our enemies in serving America.
Hammock Inc. has the privilege of publishing the member magazine for the Marine Corps League. None of us is a veteran, but as we tell members who ask, we try to be a friend. And though most of the rest of the year we’d argue that the Marines are America’s best, on Memorial Day, and Veterans’ Day, we lay that aside to honor all equally.
In the 4 years that we have worked with the League and heard amazing stories of heroism and hardship, I’ve often thought back to the immortal speech William Shakespeare gave Henry V before that battle on St. Crispian’s Day. It’s worth repeating part of it here, as a reminder of why veterans deserve honor not due to us civilians:
” We few, we happy few, we band of brothers;
For he to-day that sheds his blood with me
Shall be my brother; be he ne’er so vile,
This day shall gentle his condition;
And gentlemen in England now-a-bed
Shall think themselves accurs’d they were not here,
And hold their manhoods cheap whiles any speaks
That fought with us upon Saint Crispin’s day.”
(Photo At Top: Airman Jacob Proffer, a member of the Air Force Honor Guard, pauses to salute a grave after placing a miniature flag at its base during the “Flags In” tribute at Arlington National Cemetery, May 21, 2009. “When I do this, it makes me take a lot more pride every time I put on my uniform, seeing the measure of sacrifice so many have made,” he said. DoD photo by Donna Miles”)

Next week the May/June 2010 issue of American Spirit, and its member companion, Daughters newsletter, will begin arriving in mailboxes of all 165,000 members of the National Society Daughters of the American Revolution. The increased circulation of the magazine and newsletter for this special issue enable NSDAR to promote subscriptions, encourage membership development and recount the achievements of the past three years of President General Linda Gist Calvin’s administration.

As America’s rapid response armed service, the US Marine Corps early saw the advantages of adding air power to its traditional amphibious capabilities. Marine Corps aircraft, flown by legendary figures such as Medal of Honor recipient “Pappy” Boyington and his Black Sheep Squadron, helped win pivotal victories in World War II, Korean, Vietnam, Iraq and Afghanistan.
The May-June issue of Semper Fi, the magazine of the Marine Corps League, which we publish for the League, looks at what’s ahead for Marine aviation. With its long-awaited new bird, the tilt-rotor Osprey, racking up impressive service in Iraq and now Afghanistan, the Corps must aggressively update its other rotary wing aircraft, as well as acquire a new generation of fighters.
The article explains the urgency behind these replacement programs and what the Corps expects from birds that Pappy and his boys would’ve given their eyeteeth to command.

Our client the Marine Corps League held its annual Marine South Military Expo aboard Camp Lejeune, NC, on 21-22 April. The event afforded more than 200 military vendors and hundreds of Marines a chance to hold frank, face-to-face discussions about equipment.
The opening ceremonies included a brief address from Major General Carl B. Jensen,
Commanding General, Marine Corps Installations East. He drew an appreciative chuckle from the assembled vendors, Marines and Marine Corps League members when he bluntly described the equipment on display as “slicker than deer guts on a door knob.”

“Uncommon valor was a common virtue.” — Fleet Admiral Chester W. Nimitz, USN, 16 March 1945.
Guadalcanal. Bougainville. New Britain. Saipan. Tarawa. Peleliu. Guam. Tinian. Iwo Jima. Of all the names steeped in blood and honor during Marine campaigns of World War II, Iwo Jima has always resonated most deeply in the American imagination. The March-April issue of Semper Fi magazine, which we publish for the Marine Corps League, commemorates the American capture of that desolate little volcanic island.
But neither casualty statistics nor the strategic importance of its airfields explains why Iwo Jima emerged as an icon. It’s the photograph … THE photograph. Joe Rosenthal’s image of four Marines and one Navy Corpsman raising the second American flag atop Mt. Suribachi flashed around the world days after the event.

Ever wonder how all the puzzle pieces come together to create a bimonthly publication? Take a peek into the process for American Spirit, a history- and preservation-focused magazine Hammock publishes for the Daughters of the American Revolution. The upcoming May/June issue is a special one, as it will be distributed to all DAR members to commemorate the three-year term of President General Linda Gist Calvin. No two cycles of the magazine are the same, but here are roughly the steps the editors and designers take from initial story ideas to the magazine landing on the coffee table:

The illustration of a fashionable woman with a sky-high wig gracing the March/April issue of American Spirit, the magazine we publish for the Daughters of the American Revolution, is for a story on 18th-century hairstyles. It’s a relief to learn that an obsession with how our hair looks is far from a modern phenomenon. Our early American forefathers spent time and money on their hairstyles — whether importing wigs from Europe or forming their own distinctly American looks. In our cover feature on “Revolutionary Hair,” readers learn more about big wigs, men in pigtails and the origin of the term powder rooms.

You’d be hard-pressed to find an outfit more devoted to tradition than the United States Marine Corps, but on the other hand, they didn’t get through almost 235 years of existence by failing to innovate.
In that spirit, the 87-year-old Marine Corps League, the nation’s only federally chartered Marine Corps-related veterans organization, came to Hammock Inc. four years ago seeking to reinvigorate their member magazine as part of a campaign to increase recruitment and retention.
As we reported a couple years ago, Semper Fi, the magazine of the Marine Corps League™, has been an essential tool for that campaign. It’s also proved to be a versatile tool for Marine Corps League programs, and a casebook example of objective-based content. Here is how we’ve done it:

For the United States Marine Corps, February 23 is a hallowed day. On that date in 1945, Marines in two separate actions raised the American flag atop Mt. Suribachi on a desolate little Pacific island called Iwo Jima.

The first flag-raising was captured by Marine photographer Lou Lowery. It’s a gritty, stark image that shows a rifleman guarding the detail and conveys a sense of the desperate danger that hung over the battle which had begun on 19 February and would last more than another month.

But this flag was too small to see well from below where it could be worth your life to raise your head, so a second detail was sent up the peak to raise a larger flag.

The second flag raising was photographed by Joe Rosenthal, and it gave the Corps an icon for the ages, and a thrill of hope to America and a war-weary world. The photo showed five Marines and a Navy Corpsman struggling to drive the flagpole into the stony ground.

Soon, the image flashed around the world; it won the Pulitzer Prize and has become one of the most reproduced photos of all time and was the basis for the Marine Corps War Memorial in Arlington, VA.

For Marines, the image is a solemn reminder of all Leathernecks who have fought and died, from the American Revolution to Marjah in Afghanistan. Those WWII battles in the Pacific were all bloody, vicious affairs but Iwo Jima still ranks as the bloodiest in the Corps’ proud history.

The March-April issue of Semper Fi Magazine which we produce for the Marine Corps League salutes League members who fought on those black sand beaches. Now in their 80s and even 90s, they are becoming an increasingly rare national treasure.

If you know an Iwo Jima survivor, perhaps he will tell you something of his experience there. Many do not choose to recall those days, however, and their silence in itself speaks volumes. In any event, thank him.

In a salute to February’s Black History Month, American Spirit‘s January/February issue features recently discovered information on Eunice Davis, recognized as the first and only known Real Daughter of color. More than a century after her death, DAR historians are delving into the life of this fascinating and passionate anti-slavery activist and community volunteer.

Davis–among the few women with the designation “Real” Daughter, or members of the DAR who were just a single generation removed from a Revolutionary War Patriot–was a founding member of the Boston Female Anti-Slavery Society and helped catapult it to the forefront of women’s abolition groups in the 1830s. Her home was even a station on the Underground Railroad.