By John Lavey | Hammock President and COO
In the middle of a dinner conversation recently, a friend had to leave to take an emergency call. “Drug diversion issue,” he explained when he returned to the table 10 minutes later. Drug diversion is a nicer way of saying that someone stole drugs to use or sell.
In this case, an employee of his hospital management company had stolen opioids from a hospital dispensary to sell. The crime had been going on for awhile, and video surveillance finally caught the individual responsible.
By John Lavey | Hammock President and COO
At a dinner during a large healthcare conference last week, I sat next to a data scientist and the CEO of a healthcare company. As is often the case when healthcare is the common table topic, we immediately jumped from a casual chat about our current work into a spirited discussion about larger healthcare challenges and what’s required to solve them.
By John Lavey | Hammock President and COO
Yesterday’s release of the Brookings Report on Nashville as a hub for Healthcare IT (HIT) is a fascinating read. Journalist Milt Capps’ take on the report provides relevant background and continuing coverage of the opportunity Nashville faces—and the hurdles ahead—in developing into a HIT center akin to what our city enjoys as a base for the hospital management industry.
Introducing: Healthcare Idea Email from Hammock | Like Hammock Inc.’s popular Idea Email, the new Healthcare Idea Email briefly explores one topic, every other week. Learn more about the new Healthcare Idea Email at the bottom of the page.
Click to to receive your Healthcare Idea Email from Hammock.
By John Lavey | Hammock President and COO
I am a creature of routine, and ever since I lost my dad to heart disease, I’ve been more vigilant about what I eat. On weekends, I make my family’s meal plan for the upcoming week, and all groceries are purchased on Sunday night. I eat clean during the week—a modified Paleo diet—and then indulge in whatever I want on the weekends.
Introducing: Healthcare Idea Email from Hammock | Like Hammock Inc.’s popular Idea Email, the new Healthcare Idea Email briefly explores one topic, every other week. Learn more about the new Healthcare Idea Email at the bottom of the page.
Click to to receive your Healthcare Idea Email from Hammock.
By John Lavey | Hammock President and COO
My friends who work in academia understand the importance of thought leadership. Publish or perish is the constant pressure faced by professors to further their own career—by writing papers, articles and books contributing new ideas that advance their areas of study.
Introducing: Healthcare Idea Email from Hammock | Like Hammock Inc.’s popular Idea Email, the new Healthcare Idea Email briefly explores one topic, every other week. Learn more about the new Healthcare Idea Email at the bottom of the page.
Click to to receive your Healthcare Idea Email from Hammock.
By John Lavey | Hammock President and COO
For reasons I can’t exactly recall, when I was a kid, I was fascinated by shipwrecks; especially those that occurred along the coast of North Carolina. I even had a map called “Ghost Fleet of the Outer Banks” that I hung over my bed. I can remember the map explaining that the Atlantic Coast—between Cape Henry, Va., and Cape Lookout, N.C.—had more than 600 shipwrecked vessels offshore due to fierce storms, shifting currents and pirates.
Introducing: Healthcare Idea Email from Hammock | Like Hammock Inc.’s popular Idea Email, the new Healthcare Idea Email briefly explores one topic, every other week. Learn more about the new Healthcare Idea Email at the bottom of the page.
Click to to receive your Healthcare Idea Email from Hammock.
By John Lavey | Hammock President and COO
At Hammock, we encourage clients to think of media created for customers (members, patients, clinicians, etc.) beyond its role in marketing. Great customer media will go beyond selling a product; it will add value to a product or, in many cases, it is a vital part of the product. By that we mean, the buyer is often not purchasing a product, but seeking an outcome. In those cases, the way our clients communicate with buyers and the customer media developed are vital ingredients of the outcome itself.
Introducing: Healthcare Idea Email from Hammock | Like Hammock Inc.’s popular Idea Email, the new Healthcare Idea Email briefly explores one topic, every other week. Learn more about the new Healthcare Idea Email at the bottom of the page.
Click to to receive your Healthcare Idea Email from Hammock.
By John Lavey | Hammock President and COO
My wife and I were having dinner with two friends recently, one of whom is a personal fitness trainer, and the other one a consultant who helps healthcare systems with high-level strategic issues, including marketing and communications.
As we discussed what we do during the day, a conversation emerged about the challenge of effectively engaging strangers in a conversation many people would prefer not to have: how to get and stay healthy.
Introducing: Healthcare Idea Email from Hammock | Like Hammock Inc.’s popular Idea Email, the new Healthcare Idea Email briefly explores one topic, every other week. Learn more about the new Healthcare Idea Email at the bottom of the page.
Click to to receive your Healthcare Idea Email from Hammock.
By John Lavey | Hammock President and COO
One of the most daunting challenges a marketer faces is crafting communication during a time of transition. If you are a marketer in a healthcare organization today, this is not only a time of transition, but an era of multiple transitions ushered in by new technology, new clinical practices and procedures, and a radical overhaul of healthcare coverage and reimbursements. Communicating through just one of these transitions would be a challenge, but to have them all occurring simultaneously is a tsunami-sized communication challenge.
Introducing: Healthcare Idea Email from Hammock | Like Hammock Inc.’s popular Idea Email, the new Healthcare Idea Email briefly explores one topic, every other week. Learn more about the new Healthcare Idea Email at the bottom of the page.
Click to to receive your Healthcare Idea Email from Hammock.
By John Lavey | Hammock President and COO
One of my pet peeves is stock photography. It’s a necessary evil for many marketers, but when you see the same image advertising completely different brands—I’ve seen the same image in a brochure and on a billboard in one month—it makes you question the quality of the service being promoted.