By: John Lavey | Hammock President/COO

Green shoots, or new sales activities for many healthcare companies, are appearing on the ground over the last 60 days (since the start of the pandemic) without much new growth.

But traditional sales activities may not resume anytime soon. Lunches, seminars, conferences, boardroom presentations and travel will eventually happen again, but many groups are starting to think about what a new normal (or the next normal, as a friend shared with me this weekend) looks like.