By: John Lavey | Hammock President/COO
A colleague recently decided to replace a rotting windowsill. He didn’t want to hire someone, so he researched what he needed to do, talked to friends who had experience, then did it himself.
As soon as he finished the windowsill, he noticed he needed to paint the window frame. As soon as he painted the window, he noticed the other windows in the house also needed to be painted. And so on and so on. Success became about making the entire house look as good as possible.
By Rex Hammock
Several years ago on my personal blog, I poked fun at an essay written by a celebrity CEO. On her Tumblr page, she had shared a weekend experience during which she redesigned the company’s logo with a team of employees. (My favorite line of her post was, “Our last move was to tilt the exclamation point by 9 degrees, just to add a bit of whimsy.”)
Graphic and corporate design are critical to content marketing. But such an exercise, as described in the essay, is an example of taking a good thing too far.