As editors, we’re suckers for words. Give us a good quote, pun or catchphrase, and you’re sure to spark a smile or comment from one of us. Words are our bread and butter (pardon the cliché), so it’s no surprise that we rely on such sayings to remember the best practices and rules of journalism. Most of us can’t remember where we first heard the adages that follow, but we can’t forget them! Here are six of our favorites:

While Hammock Inc. is known for providing a wide array of outsourced services related to media and community strategy, creation and management, we are also a “user” of a wide array of outsourced services to do our jobs and manage our business.
For example, in a typical year, we will work with around 150 freelance writers, photographers, illustrators, videographers and web developers. We also outsource a long list of administrative and technical support services ranging from managing payroll to keeping our color printers humming.
Being a customer of outsourced services has taught us a lot about being a provider of outsourced services. For the most part, these lessons have come from taking what works in one experience or relationship and applying it to the next similar challenge. I’ll admit, with much regret, that some of these lessons have come from our being “bad clients.”

At Hammock, we get to interview people all across the country—and sometimes on the other side of the world. We love talking to these people face to face, but since many of them live and work thousands of miles away from our Nashville office, we interview most of them by phone. But what about the days when we can’t catch a busy business owner in the office or need to speak to a history expert six times zones away? In cases like these, e-mail is the easiest, most efficient way to do an interview.
As with anything, there is an art to conducting a good e-mail interview. While you don’t have the advantage of interacting and conversing with sources, you can still get the information you need without ending up with a bunch of stale, lifeless quotes. Here are a few of our secrets to interviewing via e-mail:

You don’t have to look hard to see how social media is changing the world of print. Newspapers and magazines that used to just come to your mailbox now deliver snippets of news to your inbox. In a few clicks, you can find your favorite publication on the networking site of your choice, and read stories, enter contests, and submit photos and feedback. But social media has transformed more than just the printed product; it’s also revolutionizing the way we editors and writers do our jobs.

At Hammock, we don’t quote or view Wikipedia as the definitive authority on a topic. However, it can often be a great gateway to a wide array of resources that can help a researcher find experts on a topic who may help readers understand topics from various points of view. Rather than making an endless string of calls to locate the right source, we can send a shout-out to our virtual network to find more than enough leads to follow. We can even use social media to connect with far-flung readers and freelance writers and photographers.

“The connections we’re making through social media and social networks are important to our work in many different ways,” says NFIB.com editor Summer Huggins.

Reaching out
In some ways, our editorial team has always used social media to develop stories. Since 2007, we’ve been sending out monthly e-mail surveys to the reader panel of MyBusiness, the magazine we publish for members of the National Federation of Independent Business. We use these surveys to find members for upcoming articles as well as to gather demographic data. Sometimes, we even ask the panel to choose the cover of the next issue.

Because the magazines we publish tell stories about people from across the country, we have long used the Internet to dig up sources and information. But the growth in social media has made that process much easier and more efficient.

One of our favorite sites for finding sources lately is Help a Reporter Out. Run by marketing guru Peter Shankman, the site connects journalists with potential sources through a list that boasts thousands of contacts. It’s sort of like a matchmaking site: You submit a query about your story and the type of person you want to interview, and set criteria like region, category and deadline. Then Shankman shoots it out to his list of sources, who are encouraged to contact you if they see a fit.

“It’s incredibly simple to use, and I always get a handful of possible sources to choose from, so I get the freedom of being picky about who I follow up with,” Summer says.

Making connections
MyBusiness editor Lena Anthony uses LinkedIn to track down small business owners to interview. “Maybe I read about someone online, but I need to make sure I’m contacting the right person, so I’ll search for them on LinkedIn to connect the dots,” Lena says.

For stories with looming deadlines and quick turnarounds, Twitter is especially helpful, Summer says. If she’s in a rush to find a source, she’ll just send out a “tweet,” and “in a matter of seconds, my quest to find someone to talk to is seen by my followers (about 500 people),” she says. “If I’m lucky, they then ‘re-tweet’ my request and someone somewhere along the way is a perfect fit.”

Thanks to Twitter, Summer has also added new writers to her NFIB.com freelance list.

One of our frequent freelancers Nancy Mann Jackson has also found Twitter to be fertile ground for cultivating sources. “I follow lots of other writers and professionals in the areas I write about, and people interested in the subjects I post about often follow me,” Nancy says. “So when I need sources, I tweet, people re-tweet to their networks and interested parties get back to me.”

Finding sources through sites like Facebook and MySpace can be a little trickier because profiles are often private and contact lists are usually full of more friends than colleagues. But publishers and writers with pages that people can “fan” create a pool of willing sources eager to share stories and ideas.

While working on a magazine project for a military client, we created a Facebook group for teens interested in magazines, so we could gather quotes and insight from students across the country. We also built a network of teen contributors by sending out calls for writers to our Facebook and MySpace contacts.

Brainstorming and collaborating
Editor Bill Hudgins has also used Facebook to find leads for freelance writers for Semper Fi, the magazine we publish for the Marine Core League. While developing an idea for a profile on golf pro and Marine veteran Lee Trevino, he put out the word for a journalist who would have easy access to Trevino, and found the perfect fit — a writer who had done public relations work for the sport.

Social media also gives journalists a new way to brainstorm and collaborate. Nancy often gets story ideas from reading links posted by others.

“Last week, I was researching a story about 401(k)’s for small businesses, and I posted a tweet about the topic,” she says. “Within minutes, someone at the Pension Rights Center responded with a helpful link. [The organization] isn’t on my list of followers, so someone must have seen my request when it was re-tweeted for me.”

NFIB.com writer Megan Morris often turns to Twitter when she wants to throw out a quick question or run ideas by colleagues. This week, she’s browsed Twitter’s “Trending Topics” area to brainstorm for the 2010 MyBusiness editorial calendar.

“I’ve been searching words like ‘small business’ and ‘how to,’ seeing what profiles come up and scanning them to see if anything jumps out,” she says. “I’ve found some interesting possibilities!”

We old print journalists often grumble under our green eyeshades about the differences between writing for print and for the Web. That’s especially true when it comes to headlines. As previously noted here, I love writing headlines for our print media, compressing a story into a few words, often with a wry twist that may elicit groans that we editor types tend to hear as amazed appreciation.

At Hammock, our slogan is “Your story starts here,” and it’s a phrase that we live out every day. Whether we’re catching up before a Monday morning staff meeting, checking in with a client or writing a feature for one of our publications, we love to tell (and hear) a good story.
One of our favorite forms of storytelling — at least in writing — is the narrative, a chronological story that shows cause and affect, and develops through actions and characters. Like any story, all narratives have a beginning, middle and end. Though their structure may seem complex, they aren’t that different from any riveting tale you might hear at the office or around town.
Here are a few storytelling secrets to help you master the art of narrative writing:

I’ve been staring at a blank Word document for at least 20 minutes. And now, finally, after thinking of 10 different ways I could start this blog post, I decided to just write it already. This happens every time I try to write anything — a feature article for MyBusiness, a Class Act profile for American Spirit or even an e-mail to a client. But most days, I don’t have more than five minutes to organize my thoughts and get cracking on an assignment. Here are my methods for beating writer’s block:

Our inboxes lately have been full of great reminders that we all need to wait just a minute before hitting the send button.
Whether you’re sending a quick note to a colleague, an e-newsletter to hundreds of subscribers or anything in between, the following reminders serve as a good refresher:

Judging from the hits, our post last year on creating style guides filled a need. If you’re just starting this process, or perhaps dusting off your current guide and thinking of remodeling, we thought we’d offer some tips on things you simply must have in your style guide. Typically, these are items that raise the most questions from readers or, if you are a custom publisher, from your clients:

The Hammock Team shares some of our grammar pet peeves
You’ll often find us walking up and down the halls with a red pen tucked behind an ear, resting in a shirt pocket or in-hand, always ready to lend a scribble or two to the editing process for our magazines and newsletters.
Though all of our publications have their own style guides, which help us answer specific questions as they come up, bad grammar is just bad grammar. Here are a few examples that really put us over the edge: