By Steve Sullivan, National Sales Director

I spent an eternity last week with U-Haul trying to solve a simple moving problem. I may as well have been looking for the Coke recipe or Google’s current search algorithm.

We were looking for a certain sized trailer for a family member’s move to a new city. But searching for the trailer online, getting help from customer service, and then seeing the difference between what exists at the local U-Haul center and what appears online—each person we talked to seemed to have been speaking a different language. And this is not complicated stuff.

By Steve Sullivan

Deciding on partners to help your business is a tough job. We must all decide: Is this function core to our business, or can we benefit from outside help?

By Steve Sullivan, National Sales Director

I recently attended a meeting in which chief technology officers (CTOs) were discussing their buying processes and how they handle marketers or sales professionals who are eager to pitch to them.

Hearing insights from across the table is always enlightening and provides a few important reminders for marketers. Here are a few that stood out:

By Steve Sullivan, National Sales Director

I’m hearing more and more buzz about ABM (Account Based Marketing) as a “new” idea in marketing. For those of you scratching your head, we can boil it down fairly simply—it is an approach that targets large prospects by targeting each buyer or person with influence.

I recently attended my first Lunch & Learn hosted by Association Media & Publishing. What a great program for association professionals! This one was covering use of social media — an important topic around here at Hammock.
One of the things that I always find most valuable at such gatherings is the questions people ask. They give you a little window into understanding the association audience they serve.
I found myself asking “How would we answer that at Hammock?” since we are using all types of social media tools as part of our content marketing strategies every day. Instead of blurting out answers there, I circulated the questions to our Internet marketing team and here’s what they said.