I must’ve stared at that Word document for almost two hours straight Wednesday. I was writing an article for a client, using beautiful and powerful words and making sure the flow was nice and smooth. I had read it over and over again to make sure I hadn’t missed anything. They were going to love it.
At one point I finally let myself go to the kitchen and get a nice glass of ice tea, and when I returned to my desk, there it was: a spelling error right in the title. Spellcheck didn’t catch it. (It was a word, after all, just not the word I wanted to use.) How did I miss it before? I would definitely be sending this piece to a fellow editor for proofing of course, but I wanted it to be in the best shape possible before then.
So I started thinking: How can we self-edit to produce our best work?

When we started researching the cover feature for the August/September issue of MyBusiness—”The New Frontier: Top technologies to plan for in the coming years”—we weren’t really sure what to include. What’s cutting edge to some people might be old hat to others. That’s how we picked the tech concepts we did: Each of them could speak to someone who’s new to technology and the Internet (hard to believe that’s possible, huh?) as well as to those people who have been online and plugged in for years.
Through the small business owners who have embraced these technologies, we show how these various tools—from social networking to mobile technology—can help transform the way you run your business.
This issue (like all issues of MyBusiness) is filled with ways to transform the way you do small business—from improving loyalty by keeping an open-door policy with clients to choosing the right direction in the midst of a turning point to keeping key employees from being wooed by your competition.

Last week, Hammock launched a special multimedia e-magazine of MyBusiness for our client, the National Federation of Independent Business. The issue will reach over 1 million small business owners across the country. MyBusiness is a bimonthly magazine for the members of NFIB, the leading and most influential advocacy organization representing small and independent business.
The special e-magazine focuses on the 2008 National Small Business Summit, held in Washington, D.C., in June and organized by NFIB and eBay. The biannual Summit is an event that brings together America’s most politically active entrepreneurs and key congressional, administrative and business leaders.

We were delighted to see ourselves mentioned recently in a column in the Tennessean about companies using blogs well. David Bohan, CEO of Bohan Ideas, shares several tips for blogging well, corporately speaking.
Thanks for the kind words!