MA14_cvrFor four years, American Spirit* has dedicated its March/April issue to Women’s History Month. It’s a particularly enjoyable issue to write, edit and design in partnership with the Daughters of the American Revolution since it gives us a chance to find and promote little-known stories of fascinating women of early America.

One of those women is a Cherokee “Beloved Woman” named Nan-ye-hi, an influential leader and peacekeeper during a time of great upheaval in the Cherokee Nation. Despite my living in Tennessee–her home and that of her ancestors–for the past 10 years, I had never even heard of Nan-ye-hi until the Nancy Ward DAR Chapter (named after her English name) suggested researching her life for this issue. It was a privilege to share that research with readers.

Our cover was designed to highlight Nan-ye-hi and two of the other diverse and distinguished women featured in this issue. Illustrator Antonio Rodrigues used organic shapes and earthy colors to illuminate Elizabeth Freeman, the former slave who helped abolish slavery in Massachusetts, St. Elizabeth Ann Seton, a pioneer in Catholic education who became the first U.S. citizen to be canonized, and Nan-ye-hi. The subtle background script that fleshes out the illustrations underscores one of American Spirit’s goals: to faithfully record these early American women’s remarkable stories and convey their importance to modern readers.

Another feature is excerpted from Nancy Rubin Stuart’s book, Defiant Brides: The Untold Story of Two Revolutionary-Era Women and the Radical Men They Married. Stuart details the moments that Lucy Flucker Knox and Peggy Shippen Arnold met their Revolutionary husbands Henry Knox and Benedict Arnold, and hints at ways the women’s initially parallel lives eventually diverged.

It’s Mardi Gras season, so it’s fitting that we travel to Louisiana for two stories: Our Historic Homes department visits Laura Plantation, a French Creole sugar plantation that was run by several strong-willed women in the 19th century, and Spirited Adventures checks in on Natchitoches, the oldest permanent settlement in the Louisiana Purchase.

*For more than a decade, Hammock has been honored to assist the National Society Daughters of the American Revolution in publishing their award-winning magazine. Anyone can subscribe here.

JF14-CoverEvery issue of American Spirit* invites readers to learn more about a historic home–and its owners–particularly those with connections to the Colonial or Early American period. Gracing the January/February cover is The Oaks, a Worcester, Mass., home finished at the end of the Revolution by Judge Timothy Paine and later occupied by his son, Dr. William Paine. Both Paines were Tories, but, ironically, the home is now owned and preserved by the Colonel Timothy Bigelow DAR Chapter, named for the Revolutionary minuteman, prisoner of war and military commander.

Another feature honors the French-born Patriot Comte de Rochambeau. He forged an effective partnership with George Washington and played an integral role in the British defeat at the Siege of Yorktown.

We delve into law and order, early-American-style, for a feature on Virginia statesman George Wythe. We investigate the mysterious circumstances of this Patriot’s painful death, probably at the hands of his ne’er-do-well grandnephew.

Q4_2013Source-Cover-FinalPopulation health was foremost on our minds as we prepared the Q4 issue of The Source, the magazine we help HealthTrust publish for healthcare supply chain professionals. Healthcare systems and physicians groups are developing new programs aimed at population health management, a systematic approach to addressing the preventive, high-risk and chronic care needs of patients, with a goal of minimizing costly interventions like emergency room visits, hospitalizations and readmissions. We interview Dr. David Nash, of the Jefferson School of Population Health in Philadelphia, on this healthcare paradigm shift. As the founding dean of the first designated school of population health in the country, Nash is considered one of the leading experts in the field.

MarCom-logo

Though we’re not going to dress up in fancy ballgowns or tuxes with Stetsons and hand-tooled boots like the folks at the CMA awards this week here in Nashville, we at Hammock are celebrating with our clients over a clutch of MarCom awards for the work we are honored to collaborate with our clients in creating.

The MarCom Awards is an international creative competition for anyone involved in the concept, writing and design of print, visual, audio and web materials and programs. The program is administered by AMCP, the Association of Marketing & Communication Professionals. There were about 6,000 entries this year from individuals to media conglomerates and Fortune 50 companies.

Here’s what was in the envelopes:

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American Spirit* visited the American Village, a history and civics education center in Montevallo, Ala., for our November/December 2013 cover story profiling historical interpreters. (This editor grew up less than a mile away from the American Village, and it’s her family’s favorite spot for Fourth of July fireworks and other patriotic events.) The American Village re-enactors and others spotlighted in our story exhibit an extraordinary commitment to historical detail. That commitment to authenticity is best expressed by this quote from Patricia Bridgman, who plays Abigail Adams at Adams National Historical Park in Quincy, Mass., and at the Abigail Adams birthplace in Weymouth, Mass.

“I sweep my bangs up into a pompadour, eschew makeup, lace myself into stays, don a bum roll [a support, such as a hoop or pillow, worn under a skirt], petticoats and gown, along with silk stockings and reproduction shoes, and I’m ready to go,” Ms. Bridgman says. “The one question all re-enactors get is, ‘Aren’t you hot in that?’ The 21st-century answer is, ‘Damn straight,’ but Abigail says, ‘I am well accustomed to it, madam.’”

SO13_cvrDon’t you want to grab one of the crisp red apples that grace the cover of the September/October issue of American Spirit*? Our feature takes readers through the history of how apples became “our democratic fruit.” Just as they set down their own roots on American soil, settlers bringing seeds to the New World in 1620 carefully nurtured the fruit-bearing trees, and it wasn’t long before apples became a staple of the nation’s diet. Today they’re a unique symbol of our cultural heritage.

Revolutionary spirit (often aided by a “flagon,” or pitcher, of apple cider) certainly was fomented in Colonial taverns. We talk with members of Flagon and Trencher, a lineage society that celebrates tavern keepers licensed prior to 1776 and honors their spicy ancestors’ unique contributions to the Revolution.

CoverMJ13In our May/June issue of American Spirit, the national magazine of the Daughters of the American Revolution (DAR)*, we remember an often-unsung branch of our Armed Forces: The United States Coast Guard. In our cover feature we detail the wide-ranging history of Coast Guard, which was originally created in 1790 to raise revenues and pull the nation out of debt. It has evolved into a guardian of our shores, a protector of our borders and an “Always Ready” life-saving service. As president George H.W. Bush said, “No branch of service has been in the business of saving lives longer than the Coast Guard. … No other branch does more to protect our environment. Few do as much to defend our homeland against the shadowy threats of illegal drugs and, now, terrorism. … This remarkable institution … is so clearly indispensable to America’s future.”

Even with today’s high-tech weather radars and forecasting tools, extreme weather can uproot thousands of people, destroy homes and buildings and wreak havoc, as proven by the recent devastating tornadoes in Oklahoma and Hurricane Sandy on the East Coast. But what if such a storm came with absolutely no warning? That’s what happened in 1635,when a massive hurricane hit the coast of New England with winds estimated at 130 miles an hour, making it possibly the strongest hurricane ever to hit the region. Our feature shows how early Americans dealt with such severe weather events — and tried to make sense of the natural world.

Snow Fall: The Avalanche at Tunnel Creek, hammock.com, digital magazine articles, future

(Post by Rex Hammock)

In late December, The New York Times published a digital version of a New York Times Magazine article, “Snow Fall: The Avalanche of Tunnel Creek” that has been deservedly touted as a breakthrough in multimedia storytelling.

While I noted it on my blog at the time, the growing praise it has received made me take a second look — and it’s even more impressive the more I spend time with it.

Hammock provides content marketing services, which includes publishing print and digital magazines customized to meet our clients’ objectives. We study those objectives and work to ensure each issue of a client’s publication meets their specific goals. We accomplish this with expert writing about topics of interest to our clients’ target audience—and compelling design that brings to vivid life our writers’ stories. In the last month, these stories have included everything from historic re-enactors to the U.S. Marine Corps special ops and from the latest in pharmaceutical innovations to how health-care reform will affect supply chain managers. No matter the topic, our storytelling is tailored to the interests and passions of our clients’ customers and members. But we don’t just tell you that’s what we do—we’re always eager to show you. View our latest work for some of the publications we publish for our clients, including American Spirit, Semper Fi, The Source and Pharmaceutical Commerce.

Does good editing make a difference to people who receive your content? It does, according to a test run by IBM and reported at WritingforDigital.com.
Big Blue’s researchers took sample pages from the company’s site, gave them to an editor, and then randomly displayed both edited and unedited versions over the course of a month and measured “engagement” – defined as clicks to desired links on the page.
The edited pages got 30% higher engagement than the unedited ones.
While far from conclusive, the small test underscores the need to present not only content your readers will find interesting, but also to take time to craft and polish that content.
A side note: In referring to the editing of the Declaration of Independence, the writers are correct about the impact of changing one crucial word. But by all accounts, Thomas Jefferson felt each change personally, though he kept largely silent as the committee hashed over his comments. Your editor should always look at the work as a way to teach and improve your contributors’ writing, as a way to soothe ruffled feelings.