As mentioned here earlier, you’re knocking it out of the park if your readers and viewers eagerly await your latest update.
As described by Ardath Albee, “Contagious Content” is about your clients, customers and prospects – about what you can do and have done for them, not how much better than sliced bread your product or service is.
As Steven Covey would say, “Seek first to understand, then to be understood.”
Contagious content catches readers’ attention during that brief moment (about as long as it takes to sneeze) that they allot to decide whether it’s worth reading more. It’s also contagious because others may decide to pass it along via e-mail, Twitter or a blog.
You can make your content more contagious by following three basic steps:
* Define and refine search terms to improve your visibility
* Define and research your audience and their needs
* Using what you’ve learned, create compelling content that employs your optimum search terms.

Actually, there’s a fourth step: Analyze what works and what doesn’t, and further refine your search terms or your content or both. It’s an art, not an exact science, and it requires a commitment to improving your skills using what you’ve learned.