By: John Lavey | Hammock President/COO
Practicing kindness and channeling empathy for your fellow man is always a good idea. It’s also a best practice for effective marketing—a truth that is never more evident than when tragedy strikes. In the early morning hours of Tuesday, March 3, four tornadoes roared through Middle Tennessee, causing extensive damage in Nashville, Mount Juliet, Cookeville, and other surrounding communities. Many of our neighbors and friends lost homes or businesses. Worst of all, there were 24 lives lost in an instant (and that number may rise as search efforts continue).