By Rex Hammock, CEO

Earlier this week, the Wall Street Journal explored the current state of internet influencers. Spoiler alert: The article isn’t gung-ho about the “influencer economy” in which they say, “billions are being paid to social media personalities to pitch products riddled with deceit.” However, the article accepts the reality that, at least for the near future, influence marketing is going to be a part of the digital and social media marketing pallet.

By Rex Hammock, CEO

The term “influencer” is one of those internet-era buzzwords that consumer-focused marketers use in the way business-to-business marketers use the term “thought leaders.”

In reality, these individuals have always existed. The newness of their influence is the way many have discovered how to circumvent the traditional gateways of media and celebrity.