By Rex Hammock, CEO

Earlier this week, the Wall Street Journal explored the current state of internet influencers. Spoiler alert: The article isn’t gung-ho about the “influencer economy” in which they say, “billions are being paid to social media personalities to pitch products riddled with deceit.” However, the article accepts the reality that, at least for the near future, influence marketing is going to be a part of the digital and social media marketing pallet.