By John Lavey | Hammock President and COO

As healthcare marketers, we often face complex problems. For many of us, our tendency is to see the solutions to those problems in terms of what we know or what has worked before. This is called the “Einstellung effect,” our predisposition to solve problems in a specific way, though better ways may exist. 

But our tendency to fall back on solution-centered approaches, even if they’ve served us well before, is a real limiting factor. Uri Levine, the co-founder of Waze, famously said, “Fall in love with the problem, not the solution, and the rest will follow.”

How do I keep track of the problems that face us as healthcare marketers? I usually start by thinking about the problems faced by our clients or our own company. I also do a lot of reading. I thought I’d share some of the resources I turn to regularly—resources that help deepen my understanding (if not love) of the problem. In addition to daily news sources and specific industry reporting, here are my sources that follow the problem of healthcare: