By Rex Hammock, CEO

For several years, Hammock Inc. had a message on the wall of our office lobby wall that said: “Your Story Starts Here.”

We thought then—and still do—that using stories is the best way for individuals (and corporations and associations and … ) to connect with the marketplaces they serve.

By Rex Hammock, CEO

We write a lot about the role customer- and content-driven media can serve as a foundation for building deep, engaging relationships between customers and shoppers, owners and members, and members and organizations.

Until recently, however, I had not considered the relationship potential of a bank like Capital One Café. That is, however, until I listened to the “Audible Original” book Caffeine: How Coffee and Tea Created The Modern World. According to its author, Michael Pollan, caffeine has a “unique ability to entertain, inform, and perform in a world where an estimated two billion cups of coffee are consumed every day.”