By Rex Hammock, CEO

(Note: Over the past few years, IBM has purchased the digital assets of The Weather Channel, the network you see on cable. IBM now also owns what you see on the internet: and

Where most companies have limited their vision of content to marketing activities, IBM has viewed content as both a marketing activity and a unique and vital source of data that it can use in commercial services related to the military, science and a wide array of lifesaving knowledge.