By Rex Hammock

For the past several years, Hammock has produced multiple digital media campaigns in various forms and formats, all with different marketing goals and purposes.

Early in the digital content era, many of these efforts were aimed at some type of lead generation or thought leadership. Today, marketers have discovered that content can—and should—play a central role in any ongoing marketing and communications program, from supporting a public policy effort to launching a new product to providing a constant flow of sales support in the form of video, social media and presentation materials.