By: John Lavey | Hammock President/COO

Last week’s article, “Why 2019 Will be the Year of Healthcare Content Marketing” outlines the many reasons healthcare providers, in particular, need to think about shifting their budgets toward “a more content-centric strategy.”

“Hospitals and health systems are uniquely positioned to deliver compelling content that drives not only audience insights, but business results,” the writer says. Healthcare providers are naturally strong content marketers because they have access to so many subject matter experts. These experts, when paired with good storytelling marketers, can deliver “reputable answers to some of the most common and pressing questions patients are asking.”