By John Lavey, President

With the labor market as tight as it is, it has never been harder to attract and retain talent. If your company is like some, the move to remote work means that you are no longer just competing with companies in your geographic area; you are competing against the rest of the world for the best people in your industry. 

Finding ways to stand out from the competition and truly engage potential candidates for hire is hard to do, but using video to assist your recruiting efforts is a dynamic way to meet that challenge. 

Short videos that tell authentic stories about who you are and why someone would want to work with you right now can cut through the details you will likely have to share in a job posting. 

Here are some of the tips for what you will want in an effective video to accompany your recruitment postings:

Short—The most popular format for viewing videos right now is on TikTok, and the sweet spot for length of video there is 7 seconds to 15 seconds. Chances are you can’t communicate the value of a role in a TikTok video, but you should aim for brevity. There are industry-specific and platform-specific standards, but getting a video to 1 minute is a good goal.

Authentic—Letting your passion come through about your mission as an organization and why you care about what you do is important. It’s not so much what you say as how you say it. That energy is contagious.

Clear—Get to the point quickly, or create a clear call to action about what they can do next if interested. The platforms themselves can provide an assist here. But if it’s important, for example, to make it clear whether you are open to remote work, say it out loud.

Storytelling content is a critical part of every stakeholder journey, not just your customer journeys. Think about how you can help your prospective employees at each stage of their search. Video can help. 

Image: Getty Images


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