We often take it for granted that a content calendar is part of the value we provide healthcare clients, but being able to provide timely, consistent, relevant and highly engaging content requires planning, a structured slate of content and an accompanying schedule.
For social media, blog posts and content campaigns, having a content calendar helps you avoid duplicating content, saves you from last-minute (poor) planning, and helps you visualize your content strategy well into the future.
Our approach to creating content for healthcare clients means creating content in advance while allowing room for timely opportunities to respond to something newsworthy that captures the attention of the audience.
Our experience over time is clients need real-time visibility (or close to that) into the status of projects in the works. So, creating a schedule in a shared, collaborative platform can be the basis for a good workflow.
The calendar, combined with status updates and performance reporting, feeds best practices and a great partnership.
Most companies can’t create content effectively on their own. It’s too specialized and expensive to create content across media types, distribute across multiple channels, and measure to determine success.
If you are struggling to share the great stories you have to tell, consider what it will require to stay on track. A content calendar is a wonderful start.
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