We are pleased to announce that two of Hammock’s clients won awards during the 2022 APEX Awards competition. The APEX Awards are based on excellence in graphic design, editorial content, and the ability to achieve overall communications excellence. APEX Grand Awards honor the outstanding works in each main category, while APEX Awards of Excellence recognize exceptional entries in each of the individual subcategories.
OptimizeRx, a digital health company that is focused on bringing life sciences support to patients and providers, received the Grand Award in Design & Illustration for an infographic about multiple sclerosis.
The infographic was part of a campaign that OptimizeRx created to communicate better solutions for pharmaceutical companies that want to generate awareness of, adherence to and initiation with specialized drugs and therapies for hard-to-reach multiple sclerosis patients. OptimizeRx shared its research on this topic in a series of four blog posts, along with an engaging infographic that worked on its own but combined into one larger infographic that told a complete story. The graphic designer was able to leverage the “X” in the company’s branding to execute a final compelling infographic that supported the brand story.
Hammock’s longtime client the Daughters of the American Revolution was also a winner and received two APEX Awards of Excellence. Hammock has partnered with the DAR for more than a decade to publish American Spirit magazine—and we’re excited to see them win once again.
The March/April 2021 issue of American Spirit magazine was recognized in the “Print Magazines, Journals & Tabloids” category. This issue of American Spirit served as the 11th annual Women’s History Month issue, and it featured articles on salons in Colonial America; Susanna Rowson, America’s first bestselling author; and how coverture laws affected early American women.
In the feature writing category, longtime Hammock writer Emily McMackin Dye was recognized with an Award of Excellence for her story “Deputy Husbands Kept the Home Fires Burning.” While their husbands were away at war or at sea, women kept the home fires burning, often raising and educating their children, managing finances, tending to the farms and livestock, and protecting their families from danger. Emily highlighted how the Revolutionary War created more opportunities for women such as Abigail Adams, Catherine Schuyler, Mary Bartlett and others to step outside traditional roles of the era and take charge of their households.