Despite what some might think, simply setting up a few social media accounts isn’t enough. You have to have a strategy of how to use them.
Once you’ve outlined your objectives, if you’re having trouble deciding which social media platforms to use to best market yourself, check out this handy chart from Revenflo to get an idea of which social media platforms will help you achieve your goals. For example, Facebook and Twitter have ended up in the Most Effective Customer Communication and Most Effective Brand Exposure categories, while Digg and StumbleUpon are considered effective in driving traffic to your website.