From generating leads to building longer-lasting and closer relationships current customers, marketers are discovering that smart content, deployed strategically, is key to reaching a wide array of business objectives.
Yet where in the marketing budget are such content strategies as “thought leadership,” or customer-support video how-tos, email newsletters or recurring customer publications?
Answering that question is just one of the topics explored in a new, free eBook, from Hammock, The 2012 Content Marketing Budget Guide: We’re all media companies now. How should our marketing budgets change?
In the free guide, you will learn:
- The 3 objectives most marketers seek with content strategies
- 7 guidelines for content marketing budgeting
- Why content isn’t king, and what is
- The pitfalls of purchasing commodity content
- Examples of corporate content funding that’s not in the marketing budget
- Key metrics for measuring content marketing ROI
The 2012 Content Marketing Budget Guide is the first in a year-long series of eBooks we will be releasing that we are calling, the Hammock 20th Anniversary Guides to Content that Works. We look forward to sharing some of the insights we’ve discovered during the past two decades—and the new insights we continue to learn each day.