The Nashville (TN) Tennessean recently profiled Hammock Inc. in an interview with founder Rex Hammock.The interview focused on how Hammock Inc. has revamped its approach to publishing “by no longer viewing publishing as producing products, but solving problems” for our clients, according to Rex, who confesses to being an “accidental-geek” in the interview.

Rex explains that “Our business for clients tends to be post-purchase. After you create a relationship with a customer, how do you build a deeper relationship? How do you have more educated customers, not so much about your product but how your product helps them do what they do?”

The article also describes how as an early blogger and user of Twitter and other social media, Rex is well-known across many social media and regarded as a leader in blending traditional and new forms of media to serve clients. In fact, his was recognized this year by Chief Executive Magazine as one of the top 10 CEO blogs.

Check out the interview – and the RexBlog, too.