By Rex Hammock

On October 8, Alphabet, the parent company of Google, announced it was pulling the plug on Google+. It was at least the company’s fourth attempt at creating a social network that would compete with Facebook.

When Google+ launched in 2011, it was a big deal backed by nearly a billion dollars and all the great minds they could round up.

By: John Lavey | Hammock President/COO

With all the divisive news out of Washington lately, you might be tempted to think that no other institution has lost more trust in the eyes of Americans than the U.S. Congress. You’d be wrong. There is an institution seen as even less reliable: our medical system.

By Rex Hammock

Last week, Mathew Ingram, Columbia Journalism Review‘s chief digital writer, wrote an essay titled, “Is the Podcast Bubble Bursting?” A couple of years ago, I wrote an Idea Email essay with an opposite title, “Why Podcasting Is, Once Again, The Next Big Thing.

Podcasting, which has been declared dead or revived more than any category of web content I can think of, has managed to stay alive for 14 years. However, web-based content tools and strategies are known for their extreme love-hate cycles.

By Steve Sullivan, National Sales Director

I recently attended a meeting in which chief technology officers (CTOs) were discussing their buying processes and how they handle marketers or sales professionals who are eager to pitch to them.

Hearing insights from across the table is always enlightening and provides a few important reminders for marketers. Here are a few that stood out:

By Rex Hammock

For the first few years after college, I worked in public relations. One of my earliest lessons was taught by a client who expected to be mentioned in every newspaper article even remotely connected to his industry.

“But what about last Sunday’s newspaper feature about you on the front page of the business section?” I’d ask. The answer would always be a version of the question, “But what have you done for me lately?” I quickly learned how to use clipping services and press releases to small-town newspapers to supply a steady stream of client-centric news to his inbox.

By John Lavey | Hammock President/COO

How can content be used to support account-based marketing (ABM)? We defined ABM in an earlier Idea Email this year, and as the concept has gained traction, we thought it deserved a closer look.

By Rex Hammock

In 1957, unemployed magazine editor Vance Packard spent two months writing a book about advertising titled The Hidden Persuaders. He was not an expert in advertising, and much of the content of the book came from interviews and the writings of others.

By John Lavey | Hammock President/COO

I had dinner with an old friend last night. As we caught up, we swapped stories about lots of things, including the health of our parents. We both have parents with heart issues who were treated in the same hospital—Inova Fairfax Hospital—near where we grew up.

This morning, my friend sent me an article about Inova Fairfax. It’s a beautiful story about two teenagers who received heart transplants in the same hospital on the same day, then years later, fell in love.

By Rex Hammock

I’ve been asked hundreds of times over the past three decades: “What does Hammock do?”

As a professional content creator, you would think I’d have an instant answer. Indeed, if you look at our website, you can see that we try constantly to answer that question in different ways—from case studies to portfolios to 1,000-plus blog posts. However, every time someone asks me the question, “What does Hammock do?” I hesitate before responding.

By John Lavey | Hammock President/COO

A colleague recently decided to replace a rotting windowsill. He didn’t want to hire someone, so he researched what he needed to do, talked to friends who had experience, then did it himself.

As soon as he finished the windowsill, he noticed he needed to paint the window frame. As soon as he painted the window, he noticed the other windows in the house needed to be painted. And so on and so on. Success became about making the entire house look as good as possible.