By John Lavey, President and CEO 
Helping customers be more successful at solving a problem or pursuing a passion is good marketing. Being able to share information that no one else has access to, or hasn’t taken the time to aggregate in a meaningful way, is particularly powerful.  
Some of our clients have access to large data sets that can be mined to share trends, like payer trends related to claims reimbursement. Others have packaged publicly available information in a way that is specifically helpful, such as a monthly update on the status of every state’s CMS waiver. 
It’s a valuable asset to be able to inform insights with data sets that can help guide a customer’s decision making, and help them be more informed and more successful. When that data is shared in an engaging format, it positions you as a leader, with real authority in your industry. In some instances, healthcare companies have such valuable information, the communication of that data and those insights can become its own product, and it creates a revenue stream. 
For other companies, the key might be focusing on the insights at the core of your expertise. Is there publicly available data you can organize in a way that creates value to your customers? Or do you have access to data that you can share on a recurring basis to capture trends? 
If you are focused on establishing yourself as a thought leader in your part of the healthcare industry, or providing helpful content to your customers, consider the golden opportunity provided by data-supported insights.



Image: Getty Images

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