BNP Media

BNP Media is a successful trade publishing company with more than 100 media properties serving industries from manufacturing to gaming to engineering. BNP Media hired Hammock to help develop a recurring e-book series that shared the results of BNP Media’s proprietary survey data.

The purpose of the e-book series was to educate BNP Media customers—who are primarily family-owned companies and welcomed marketing help—on the latest marketing tactics for their industry by delivering insights gleaned from the surveys. The e-books were highly graphical, with infographics conveying insights at a glance.