While it’s important in your content marketing to spread your message across multiple social media platforms, it’s also helpful to have a good idea of what the users of those platforms are looking for so you can tailor your message.
According to this recent article on Mashable.com, “Twitterers mostly consume news, MySpace users want games and entertainment, Facebookers are into both news and community and Digg’s audience has a mixed bag of interests.”
That’s not to say you shouldn’t post tweets that show a more personal, community oriented side of your business on Twitter and discount putting any business postings on Facebook, but it’s always helpful to understand how a particular audience interacts with information.
Head over to Mashable to check out the breakdown of what users are interested in on the various social media sites.