If you’re not aggregating your content on your company’s Facebook fan page, you should be — especially now that Google Analytics can be set up to track activity on the page. As this article from Buzzmarketing Daily notes, Facebook’s default traffic analyzer, Facebook Insights, only tracks the activity of users who have become fans of your page. Google Analytics, however, tracks the actions of anyone who visits the page and provides information related to “visits, average time on site, visitor location, and more.”
Check out Buzzmarketing Daily to learn more about what Google Analytics for Facebook can help you determine about the visitors to your page.