Joe Pulizzi of Junta42 reminds us about the challenge facing companies that embrace social media faceā€”the social media policy.
He points to a couple of different organizations (different, as in, one university, one corporation and one nonprofit) to show how a policy can help or hinder a company’s efforts to use social media for marketing. The policy is important, no doubt, but it shouldn’t scare off employees from tweeting or mention the company on Facebook.
Joe has some great insight on what an effective social media policy should look like.