It seems small business owners are mixed on the value of social media for business. Those who love it have seen an uptick in sales that they can tie directly to their social media efforts. Those who aren’t impressed say the time investment isn’t worth the effort, according to the Wall Street Journal.
But what effort were these businesses making? The article mentioned a few ways in which these companies used social media (customer service, direct sales leads). But nowhere was social media mentioned as a way to push out content.
At Hammock, we believe content plays an integral role in retaining and recruiting customers. But we’re not talking about just any old content. We’re talking about engaging content that people actually look forward to reading and experiencing. We call that content that works!